Senior CRM & Lifecycle Manager

Senior CRM & Lifecycle Manager

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At Coinbase, our mission is toincrease economic freedom around the world (https://blog.coinbase.com/our-mission-strategy-and-culture-18a92a3bb0fa) , and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in aculture (https://blog.coinbase.com/culture-at-coinbase-f0e1c2a99aff) like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to ourmission-focused approach (https://blog.coinbase.com/coinbase-is-a-mission-focused-company-af882df8804) to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there.

• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.

• You appreciate direct communication. You’re both an active communicator and an eager listener – because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.

• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.

• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.

• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

Coinbase is looking for a Senior CRM & Lifecycle Manager based in EMEA to join the Growth Marketing team. The Senior CRM & Lifecycle Manager will oversee a team, and will lead CRM strategy, operations, and execution for the EMEA and APAC regions. The work will center on campaign development and execution including ad-hoc blast campaigns, journeys, email strategy, localization, and best practices. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets. You will help define CRM strategies and omni-channel campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase’s products to millions of customers around the world. The ideal candidate would also have experience in crypto or fintech CRM & lifecycle marketing.

What you’ll be doing (ie. job duties):

Strategy:

• Define strategic roadmap and customer communication & automation strategy to achieve ambitious acquisition, engagement, retention, and reactivation goals

Execution:

• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push

• Ensure all comms are translated and deliver the best customer experience

• Prioritize efforts across multiple countries and stakeholders

Innovation:

• Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries

• Define an op and support model to support additional countries

Measurement:

• Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won’t have capacity to manually calculate metrics for each county

Regional Insights:

• Provide weekly and monthly reporting at the regional and country level

• In coordination with Data Science, publish quarterly insights on Audience growth, Revenue, and Campaign performance for each country and present them to the Country Directors/Managers

• Help define OKRs for each country to ensure we are measuring progress and setting the proper goals

Legal:

• Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country

Stay Informed on Industry Trends:

• Stay up-to-date with industry trends, competitor activities, and emerging opportunities in CRM and Lifecycle Marketing

• Sharing knowledge on industry trends, competitor activity, innovations and opportunities

• Recommend and implement best practices to stay competitive in the market

What we look for in you (ie. job requirements):

• Based in EMEA region (ideally UK / London)

• 6+ years of CRM experience including email, push and in app notifications, and SMS

• Extensive experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)

• Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)

• Solid understanding of basic HTML for email, email best practices & industry standards

• Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights

• Exceptional written and verbal communication skills

• Meticulous attention to detail and the ability to work towards tight deadlines

• Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan

• Skilled at working cross-functionally and cross-culturally, a self-starter and a quick learner

• Willingly takes the initiative, consistently does more than is required and actively participates as part of a cross-functional team

Nice to haves:

• Fluent in Italian, Spanish, or German

• Basic or intermediate SQL skills for audience segmentation

• Experience using real-time personalization platforms like Moveable Ink

• Technical degree or extensive experience working in fast growth startups/tech companies

• Familiarity with email testing tools such as Inbox Monster, Litmus, or Email on Acid

• Experience marketing fintech or crypto products

• Experience working with agencies

Job ID: P61125

Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).

Pay Range:

£92,700—£103,000 GBP

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights noticehere (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Additionally, Coinbase participates in theE-Verify program (https://static-assets.coinbase.com/e-verify.pdf) in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this siteclick here to download (https://chrome.google.com/webstore/detail/chromevox/kgejglhpjiefppelpmljglcjbhoiplfn) a free compatible screen reader(free step by step tutorial can be found here) (http://www.chromevox.com/tutorial/) .

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is availablehere (https://www.coinbase.com/legal/applicant_privacy_notice) .By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlinedhere. (https://www.coinbase.com/legal/application-arbitration-agreement)