Marketing Analytics Specialist

Job title:

Marketing Analytics Specialist

Company

Invesco

Job description

As one of the world’s leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.If you’re looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day!Job DescriptionWe have an outstanding benefits package which includes:Company-provided healthcareA competitive annual leave allowanceFlexible working options, including hybrid working arrangementsGenerous pension provisionsIncome protectionHealth and wellness benefitsVolunteering daysEnhanced parental leaveLife insuranceWhat we are looking for:Work with the Senior Manager of Marketing Analytics and collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworksWork with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into more tangible outputsGenerate insights about the efficiency and effectiveness of digital marketing efforts and help refine them accordinglyProvide performance monitoring of decision systems and statistical modelsCapture metrics on business outcomes (particularly those related to new capabilities) that are accurate, relevant, logical, and honest. Validate measurement approaches with the analytics teamUtilise business and technical requirements for KPI measurement and evaluation of campaign successHelp to uncover any incremental data engineering and feature engineering capabilities required to support customer centric analytics and visualisationExhibit problem-solving skills and the ability to work well in a team environment, prioritise work, analyse interdependencies, and deliver against deadlinesWhat you can bring:Eexperience working with/interpreting predictive model outputs and guiding activation activities in a corporate or consulting setting, preferable in a B2C or customer centric environmentExperience socialising complex information to non-specialist audience across all levels of seniorityExperience working in B2B marketing considered an assetStrong knowledge of Adobe Analytics is essentialFamiliarity with statistical data analysisStrong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)Intermediate SQL knowledge – e.g. case statements, self joinsComfortable in using data visualization tools (Data Studio, Adobe Workspace, Power BI, Tableau, and Datorama)Strong knowledge of media math and KPIsStrong knowledge of Adobe AnalyticsUndergraduate or advanced degree in a quantitative field considered an asset (i.e. Statistics, Mathematics, Econometrics, Business Communications)Certificate program in digital analytics will also be consideredStrong academic qualifications, including understanding/coursework in database management or equivalent work experience would be considered an assetIntellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutionsOutstanding communication and influencing skillsAbility to work in agile, test & learn, and iterative environmentDisability Confident SchemeApplicants who opt in to the Disability Confident Scheme and meet the ‘minimum criteria’ for the role will be offered an interview. We are committed to providing an inclusive recruitment process for all candidates who make an application. By opting-in to this scheme, applicants will be disclosing that they have a disability solely for the purpose of the Disability Confident Scheme.The Disability Confident Scheme only guarantees an interview – it does not automatically mean that applicants interviewed will gain employment with Invesco at that time.To apply through the Disability Confident Scheme, you’ll need to firstly ensure you have applied for the role via our external careers page. Following this, you’ll need to email us at confirming your wish to opt-in, alongside your contact details and the title of the role you wish to apply for.Full Time / Part TimeFull timeWorker TypeEmployeeJob Exempt (Yes / No)NoWorkplace ModelAt Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to [email protected]. Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)Equal Opportunities:
We are an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.Recruitment Agencies:
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.Regulatory:
This position may fall in-scope of one or multiple regimes/directives.

Expected salary

Location

Henley-on-Thames, Oxfordshire

Job date

Fri, 27 Sep 2024 01:30:43 GMT

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