PPC Manager

Job title:

PPC Manager

Company

Future Group

Job description

Future Group
PPC Manager (B2B Focus)
Location: York
Closing Date: TBC
Salary: 45,000 – 50,000 (based on experience)
Full Time: 34 Hours over a 4-day week.About us
We’re building the agency group of the future At Future Group, we’re experts in everything we do, from personalisation design, to social media management, customer acquisition, web design and beyond. We’re dedicated to strengthening, empowering and supercharging brands.About the roleWe are seeking a highly skilled and data-drive PPC Account Manager with a strong background in managing paid search campaigns for B2B clients. The ideal candidate will have experience in keyword research and optimisation using tools such as SEMrush or Ahrefs and will be familiar with executing campaigns across multiple platforms including LinkedIn, Meta, Instagram, and TikTok. The role requires a strategic thinker with a proven track record of optimising campaigns to drive growth and the ability to integrate CRM data to develop targeted segmentation and automation strategies. Familiarly with B2B marketing an understanding of long sales cycles is preferred.What you’ll do:

• Plan, execute, and optimize multi-channel PPC campaigns (Google Ads, LinkedIn, Meta, TikTok) focused on B2B acquisition.
• Conduct keyword research using tools like SEMrush or Ahrefs to inform targeting.
• Develop ad copy, creatives, and landing page recommendations to drive engagement and conversions.
• Manage budgets, bids, and performance metrics to ensure campaign profitability.
• Use CRM data to create segmented, personalized ad campaigns.
• Collaborate with sales/marketing to align campaigns with lead quality and sales goals.
• Implement automated workflows and triggers based on user behaviour.
• Test and optimize creative elements (visuals, copy, landing pages).
• Analyse performance data to inform ongoing strategies.
• Set up and manage automation for keyword updates, bid adjustments, and reporting.
• Present performance insights and recommendations to stakeholders.
• Offer strategic guidance on campaign planning and growth opportunities.
• Stay updated on industry trends and platform changes to refine strategies.

About you

• 3+ years of PPC management experience, primarily focused on B2B campaigns.
• Proficient in paid search tools (Google Ads, SEMrush, Ahrefs) and CRM integration (Salesforce, HubSpot) for targeted campaigns.
• Strong knowledge of LinkedIn Ads; experience with Meta and TikTok ads is a plus.
• Familiarity with long sales cycles and B2B/SaaS environments.
• Skilled in creative optimization (A/B testing of visuals, messaging, and landing pages).
• Competent in automation tools (e.g., Zapier, Google Scripts) and data analysis using Excel/Google Sheets.
• Knowledge of marketing analytics platforms (Google Analytics, HubSpot).
• Self-motivated with strong analytical skills and the ability to manage multiple priorities.
• Excellent communication and presentation abilities for stakeholder engagement.

Our CultureWe believe in creating a supportive work environment through humanity, flexibility, safety, transparency, and progressiveness. When hiring we look for culture add rather than a culture fit.
A lot of our team work remotely, therefore it is important that we create an environment where colleagues feel included and connected as humans. We have made communication, interaction and inclusion key to our culture.Diversity, Equality, Inclusion and Belonging at FGFuture Group promotes open-mindedness, inclusion, diversity and kindness among our workforce.Our ValuesCandid but respectful
Fast but thoughtful
Curious and creative
Generous but commercial
Bold but humbleBenefits and Perks
We are conscious of how our work and decision impact other humans. We structure our organisation with consideration for the wellbeing and happiness of our colleagues. We believe in a working environment that enables people to live a meaningful and fulfilled life. Future Groups way of working is designed proactively to prevent burnout and an ‘always on’ culture. Therefore, we offer:

• Flexible working
• 4 day working week
• 34 hour working week
• Your birthday off
• Christmas off
• 24/7 Mental Health support
• Private healthcare

(Other benefits include eyecare vouchers, cyclescheme, Perkbox)Our interview process:

• Your first conversation with Future Group will be a screening call, where you can ask questions to ensure the role is what you are seeking, and for Future Group to discover if you are right for the role.
• Your second conversation will be with the hiring manager for the role. Here both parties will have the opportunity to have more in-depth discussions around the role, experience, alignment, expectations and look a job specific scenarios.
• Your third conversation could be an opportunity to meet the team members you will be working with on a daily basis. Here you will be able to ask questions about team processes, workflow, and the employee experience here at Future Group.

We aim to make a job offer within 2 weeks of our final call and offer a flexible start date.Are you ready to supercharge your career?

Expected salary

£45000 – 50000 per year

Location

York

Job date

Thu, 17 Oct 2024 01:52:13 GMT

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