Account Executive

Department: PR&I

Locaton: London

Contact type: Permanent

Full Time/Part time: Full time

Reporting into: Account Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role:

As a Social and Influence Account Executive for the PR & Influence team, your primary responsibility will be to develop and execute effective social and B2B influence campaigns that drive brand awareness, engagement, and lead generation for our clients’ businesses. You will work closely with the PR and social media teams to identify key influencers and develop strategies to engage with them, with the ultimate goal of building positive relationships and driving measurable business outcomes. You will also be responsible for managing influencer relationships, tracking campaign performance, and providing regular reports to clients.

In addition to the primary responsibilities mentioned above, you will also be responsible for keeping up-to-date with the latest industry trends, best practices, and emerging platforms and technologies that can enhance the impact of your social, B2B influence campaigns. You will work with the wider PR & Influence team to continuously refine and improve our processes and strategies to ensure that we deliver the best possible results for our clients.

To be successful in this role, you should have a deep understanding of social and B2B industries and possess excellent communication and interpersonal skills. You should also be familiar with various social media platforms and their associated tools and analytics. An ability to identify and engage with key influencers in the B2B space, as well as to develop compelling content and campaigns that resonate with target audiences, is essential. Additionally, you should be detail-oriented, data-driven, and able to work well under pressure in a fast-paced environment.

Key Responsibilities:

This role is 50/50 social and B2B influence, so we are looking for someone to work across a portfolio of clients:

Social role:

• This role will be working predominantly on Canon cameras, as well as its printing products; the agency is to create content
• The role will be to support an Editorial focussed account, along with a steady output of social media content that shows off the premium technology at the heart of the brand, as well as deliver content that inspires our audience with storytelling that leads to re-appraisal of the brand.
• Your role will be to manage internal stakeholders including strategy, copy and creative to ensure we are delivering intended output each day
• You will be proactive, organised, collaborative and eager to learn

B2B Influence role:

• Experience in B2B influence marketing, ideally within an agency setting
• Strong understanding of social media platforms and influencer marketing trends
• Ability to develop and execute effective campaign strategies that align with client objectives
• Excellent communication and relationship-building skills, with the ability to interact with influencers and clients at all levels
• Strong organisational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Creative thinker with the ability to develop innovative ideas and solutions
• Demonstrable experience in managing and nurturing relationships with influencers and other stakeholders
• Understanding of B2B marketing principles, including lead generation, demand generation, and content marketing
• Experience in developing and managing budgets for B2B influence campaigns
• Strong project management skills, with the ability to coordinate with cross-functional teams to deliver successful campaigns
• Strong analytical and problem-solving skills, with the ability to identify issues and provide recommendations for improvements
• Experience in presenting campaign strategies and results to clients and other stakeholders in a clear and concise manner

Requirements:

• Experience in social / B2B influence marketing, preferably within an agency setting
• Proven track record of developing and executing successful social / influence marketing campaigns
• Strong understanding of the social / B2B landscape and the challenges and opportunities that come with it
• Experience working with diverse and inclusive teams
• Passion for staying up to date with industry trends and best practices
• Familiarity with B2B industries such as technology, healthcare, finance, or manufacturing
• Experience in working with global or regional campaigns across different time zones and cultures
• Experience in managing events and other offline activities related to B2B influence marketing
• Understanding of the legal and ethical considerations of B2B influence marketing, such as disclosure rules and compliance requirements
• Ability to adapt and learn quickly in a rapidly changing industry and environment

If you are a driven, creative, and strategic thinker with a passion for influence marketing and a commitment to diversity and inclusion, we encourage you to apply for this exciting opportunity

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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