Affiliate Lead

Job title:

Affiliate Lead

Company

Frasers Group

Job description

Company DescriptionAt Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Why join us?Our mission – we are building the worlds most admired and compelling brand ecosystemOur purpose – we are elevating the lives of the many with access to the world’s best brands and experiencesAt Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, think fearlessly, and take the team with you
• Own it and back yourself – Own the basics, own your role and own the results
• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?Job Description

• Developing and implementing affiliate marketing strategies to drive customer acquisition and revenue growth.
• Managing budgets and campaigns across affiliate and partnership channels to drive strong return on investment
• Providing regular reporting and analysis on affiliate program performance, identifying insights and opportunities for improvement.
• Identifying and recruiting high-quality affiliate partners and partnerships that align with the company’s target audience and brand values.
• Negotiating and managing affiliate partnerships, including commission structures, terms and incentives.
• Collaborating with cross-functional teams to create compelling affiliate marketing campaigns.
• Ensuring successful planning, execution, and optimisation for key traffic KPIs via affiliate and influencer marketing channels
• Identifying and testing new channels and/or platforms to continue to meet or exceed established critical metrics
• Working closely with management to share funnel conversion improvement ideas, feedback & present results
• Staying updated with the latest performance marketing trends and technologies
• Collaborating with internal and external teams to ensure paid channels are driving key business KPIs.
• Implementing and growing the influencer marketing channel across different fascias of the business ensuring we are align to brand image.
• Working across fascia forecasts to ensure we meet monthly targets but also spend budget strategically.

Qualifications

• Minimum of 2 years in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, influencer marketing and other digital channels
• Experience on an affiliate platform
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience and PowerBI.
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• Highly goal-oriented individual with excellent communication skills

Additional InformationAlong with your benefits package we also offer a wide range of perks for our colleagues:Reward, Recognition and OpportunitiesFrasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.*subject to terms and conditionsFrasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.Employee WelfareFrasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.What’s next?Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Expected salary

Location

London

Job date

Mon, 10 Feb 2025 08:34:15 GMT

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