Assistant Vice President – Head of Social

Job title:

Assistant Vice President – Head of Social

Company

Genpact

Job description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.Inviting applications for the role of Assistant Vice President – Head of SocialThe Head of Social will be responsible for setting the vision and strategy for how Genpact shows up across all social platforms, creating audience-centric content and experiences that educate and engage users to ultimately shift brand awareness and perception of Genpact as a leader in advanced technology.The successful candidate requires experience in social media strategy and execution, with extensive knowledge of both organic and paid strategies. They will thrive in a fast-paced business environment, be comfortable with ambiguity, and excel in senior stakeholder management.ResponsibilitiesLead and own how our brand comes to life via social media, providing strategic oversight of our entire Social Media experience across platforms. This role will be responsible for how social can be leveraged to reposition Genpact as a leader in Data, Tech, and AI, driving brand awareness, consideration, and ultimately business growthDefine the end-to-end channel vision for social setting out the objectives and resources (skills, resources, budget and technology) required to realize that vision. Partner with channel operations on the delivery of the social strategyGuide our platform strategy (currently active on LinkedIn, Facebook, X, YouTube, and Instagram), defining the audience, content, and creative approach that enables delivery of scorecard and business objectives, whilst establishing the governance for launching and sunsetting channelsLead Genpact’s social content strategy, partnering with senior leaders across the business to define and deliver the content framework for Brand, Client and Talent marketing. This will include identifying the content pillars that support the business objectives for each unit, whilst laddering up to the broader ambition of establishing Genpact as a leader in DTAIDefine the channel governance framework including policies, procedures, and other tools to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global levelDrive and grow the social ambassadorship and executive comms strategy, enabling Genpact to harness the potential of employees and their social networks. Provide ‘white glove’ treatment for executive leaders by supporting them with 121 plans and training to uplevel their use of social media as key voices of GenpactOwn the social media performance scorecard and all KPIs for measuring success, partnering with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience. The Head of Social will be responsible for meeting all business metrics as defined in the social media scorecardEnsure the social media user experience is integrated as required with other paid, owned and earned channels, enabling creation of a holistic customer journey for the audiences that matter (clients, prospects, talent, market influencers etc).Qualifications we seek in you!Minimum Qualifications / SkillsRelevant years of proven expertise in social media, with experience as an individual contributor and team leader in disciplines including social media strategy (organic and paid), platform strategy, content and creative, community management etcDeep knowledge of B2B marketing and social media, with experience in the enterprise technology or professional services sector an advantageExtensive knowledge of social media best practices related to creative content, platform-specific features, user consumption and paid opportunitiesRelevant years in people leadership, with a proven ability to galvanize and inspire cross-functional, geographically diverse teamsDemonstratable analytical skills with ability to forecast performance, set and deliver against scorecard goals, develop and deliver a testing framework, and create and summarize large data sets into clear insights that inform decisionsExecutive presence, with excellent stakeholder management and communication skills. Demonstrable experience creating and gaining buy-in for business cases and briefing senior leaders on recommendations and outcomesExperienced in executive comms, including creating and delivering personalized social media strategy and training for senior executivesA keen interest in technology and AI, with a passion for using tech to improve ways of working, both for oneself/internal teams and the clients we serve.What can we offer?Attractive salary;Consistent job openings with secure employment agreementsWork in a multicultural and diverse environment with employees from over 30 countriesGenpact supports professional trainings and great career development opportunitiesFree access to our award-winning learning platformComprehensive benefits package including life and medical insurance, additional vacation days, partner discounts, and more country-specific perksAccess to our referral program, empowering our employees to recommend qualified candidates and earn rewards for successful hiresGenpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at and on , , , and .Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a ‘starter kit,’ paying to apply, or purchasing equipment or training.

Expected salary

Location

London

Job date

Thu, 09 Jan 2025 07:26:05 GMT

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