Associate Director, Customer & Channel Marketing – Away From Home

Job title:

Associate Director, Customer & Channel Marketing – Away From Home

Company

Kraft Heinz

Job description

Job DescriptionHere at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all employees and an industry-leading total rewards package that emphasizes a high discretionary bonus.*Benefits begin immediately upon hire.Get a peek into life here at Kraft Heinz through our and channels!Associate Director, Customer & Channel Marketing – Away From Home (AFH) at a glance…As Associate Director, Customer & Channel Marketing at Kraft Heinz Canada, you will have a role of leading and executing channel marketing plans as well as supporting the strategic development of Away From Home (AFH) priorities.The AFH Customer & Channel Marketing structure manages brands and opportunities through commercial contract renewals, RFPs and commercialization of new products. This position will lead the Retail Meal Solution (RMS), C-Store and Emerging Chains as well as manage two direct reports leading the Commercial (QSR/FSR) and Non-Commercial 27 vertical channel & regional chains. The Associate Director position will directly impact and influence the growth and profitability of our priority AFH customers such as Tim Hortons, Loblaws, RECIPE, Sobeys, ARAMARK, Compass & emerging chains.The Associate Director will work closely with Category Marketing, Sales and Customer teams to execute innovation and Brand programming. This position will participate in the development of channel focused strategies and marketing plans, aide in the development of total customer plans and will lead the execution of the annual business plans to achieve both 1YP & 3YP objectives.What’s on the menu?Deliver KPIs: Net Sales Volume (NSV), Contribution Margin (CMA), Whitespace, Market Share and Brand ImpressionsPrioritize Whitespace pipeline (existing and new products) while determining financial, resources required and alignment to timeline by cross functional teamsDevelop and execute the relevant channel strategy to support the overall AFH prioritiesThe Associate Director will manage total business strategy integrating category and customer needs to deliver against short and long-term growth opportunities including Business Reviews & Strategic Plans.Lead the insights agenda for the channel that will unlock growth by delivering new and incremental menu occasions across daypartsDevelop marketing tools that are channel / customer specific (i.e. healthcare, education, emerging chains) to drive core brand growthBuild a strong internal and external network within Culinary, Insights, Marketing and Sales to build trust, develop an understanding of business drivers and act with urgency against priorities for the channel customer to be indispensable supplierEffectively support strong execution against category channel plans to meet key business targets (net sales, distribution, etc.) Drive volume opportunities on core categories with key host foods inBuild consumer facing branded partnerships with key customers across focus channelsExecute the branded innovation pipeline with target customers and drive value into the innovation pipeline with opportunity identification and early customer feedback.Recipe for Success – apply now if this sounds like you!Knowledge of Foodservice/AFH IndustryAccount Management experience an assetCompleted Bachelor’s / Masters degree an assetCategory / Brand ownership experiencePeople manager experienceDemonstrated leadership, drive for results and superior executionSuperior communication skills, including verbal, written and presentationGood communication and interpersonal skills working with many levels within the Kraft Heinz organization and customer head off leadershipSolid analytical, problem solving skills & financial skill setProven project management skillsAbility to identify and develop innovative ideas, understand brand strategies and business solutionsRole is a hybrid model with 3 days in the office at our Toronto HQ (Queens Quay Terminal) and 2 days remoteLocation(s) Toronto – Queen’s Quay – HeadquartersKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.

Expected salary

Location

Toronto, ON

Job date

Sun, 01 Sep 2024 00:29:49 GMT

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