Audience Activation Manager, EMEA (Marketing)

Additional Information

Job Number 25012836

Job Category Sales & Marketing

Location Europe Office – London, Barnard’s Inn 86 Fetter Lane, London, London, United Kingdom, EC4A 1ENVIEW ON MAP (https://www.google.com/maps?q=Europe%20Office%20-%20London%2C%20Barnard%27s%20Inn%2086%20Fetter%20Lane%2C%20London%2C%20London%2C%20United%20Kingdom%2C%20EC4A%201EN)

Schedule Full Time

Located Remotely? N

Position Type Management

Job Summary

As a Audience Activation Manager for Marriott’s EMEA Marketing team, you will play a critical role in developing and optimizing member contact strategies within a globally connected and locally empowered team. Your role will contribute to developing an audience strategy to achieve our marketing and loyalty goals, optimizing our outbound comms (email, app push, SMS), and applying localization approaches. You will be ultimately responsible for planning and activating use cases with Adobe tools, such as AEP and ACC. This role requires a deep understanding of both marketing and technical data repository/campaign management systems. If you are passionate about leveraging data insights to optimize campaigns and deliver personalized customer experiences to drive customer engagement, we would love to have you join our team.

Expected Contribution

• Audience Strategy

• Work with the EMEA Member Communications team to establish strategic regional outbound comms delivery plans that align with overall business goals.

• Develop and implement audience segmentation tactics to effectively target key customer groups.

• Represent EMEA in the Global Audience COE, request CDP data injections, create new audiences, support activation use cases, and facilitate cross-team learning.

• Provide advice and collaborate with other EMEA marketing channels (Paid, Digital Merchandising) to maintain a consistent audience approach across all omnichannel experiences.

• Work with the commercial analytics team to incorporate market research and consumer behaviour insights, identifying new audience opportunities.

• Campaign Activation

• Develop and manage a scalable campaign management framework from idea generation through to delivery, including testing plans, campaign optimization, and efficiency improvements.

• Collaborate with content and campaign management stakeholders to develop campaigns tailored to each channel, engaging, and retaining target audiences.

• Design and implement best practice workflows (e.g., automated workflows, specific deep links) targeting across email, app push notifications, and SMS.

• Coordinate and manage campaign tasks, resolve issues, and communicate status.

• Be capable of executing any AEP and ACC activity individually.

• Partner with Global team and vendors to obtain strategic and operational support for Adobe tools (AEP, ACC).

• Document processes and train team members to understand and perform duties related to Adobe tools when required.

• Data Insights & Optimisation

• Design testing to optimise campaign performance and improve user experience.

• Analyse campaign performance data to derive actionable insights and optimize future campaigns.

• Provide regular reports and recommendations to stakeholders on audience engagement.

Candidate Profile

• Bachelor’s degree in marketing, business, communications, or a related field.

• Proven experience in audience strategy, campaign activation, and data analytics, specifically for outbound marketing comms channels like email, app push, and SMS.

• Experience with Adobe Campaign Classic – workflow activities, delivery activities, technical workflows.

• Experience in CRM, Digital Management tools (Adobe, Salesforce, Oracle) is a plus.

• IT Stakeholders management experience.

• A global mindset with the ability to understand and adapt to cultural nuances.

• Complies with Marriott International Hotels Limited Regional Office policies.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.