Audience Analyst

Job title:

Audience Analyst

Company

OECD

Job description

Company DescriptionTHE OECDThe Organisation for Economic Co-operation and Development ( ) is an international organisation comprised of 38 member countries, that works to build better policies for better lives. Our mission is to promote policies that will improve the economic and social well-being of people around the world. Together with governments, policy makers and citizens, we work on establishing evidence-based international standards, and finding solutions to a range of social, economic and environmental challenges. From improving economic performance and creating jobs to fostering strong education and fighting international tax evasion, we provide a unique forum and knowledge hub for data and analysis, exchange of experiences, best-practice sharing, and advice on public policies and international standard-setting.DIRECTORATE FOR COMMUNICATIONS (COM)Under the guidance of the Secretary-General, the core mission of the redesigned Directorate for Communications (COM) is to maximise the reach and impact of the OECD and its work through clear, cutting-edge, evidence-based communications carried out in conjunction with policy directorates. The Directorate carries out its functions in accordance with the OECD Communications Strategy and pursuant to Annual Communication Plans for which it is responsible, steering organisational efforts on strategic priorities and supporting policy directorates in their communications to specialised audiences. Working in concert with communications professionals across the OECD, it drives forward a coherent communications function, serving as a standard setter for excellence and measuring communications impact. It leads on corporate level media, social media, stakeholder and parliamentary engagement; the architecture and implementation of the organisation’s online presence, including multimedia digital content; and the dissemination of OECD publications, while performing an important role in risk identification and management in the public sphere. The Directorate holds as a core value an agile, collaborative and supportive culture marked by positive interaction and accountability among professionals.COMMUNICATIONS IMPACT, STANDARDS & CAPACITY BUILDING DIVISION (CISC)The mission of the division is to build and facilitate a collaborative community of excellence among communication staff at the OECD (ONE communication function) by promoting effective and consistent communications practices and developing a learning and improvement culture. Specifically, the division will work with communicators across the Organisation (ONE communications function) to:

• Provide strategic analysis: inform communications strategies on key corporate priorities to the cross-directorate Communications Steering on a quarterly basis with key insights from the external environment and analysis of the performance and lessons learned (objective setting, audience understanding, communications planning and only then on measurement and evaluation)
• Evaluate performance: regularly monitor and measure key performance indicators and provide lessons learned on the effectiveness of communication strategies.
• Monitor the reputation of the OECD and build capability to react to mis-disinformation
• Build capacity: design and deliver communication training programs, develop and promote best practices
• Establish and ensure compliance with standards in all communications areas, develop guidelines to ensure consistency and quality of communication
• Provide guidance on reputational risk and rights management

Job DescriptionCOM is looking for an Audience Analyst to work in Communications Impact, Standards & Capacity Building (CISC) Division under the supervision of the Head of Communications Impact Unit. The selected candidate will provide insights and analysis to support the implementation of the annual communications plan and the delivery of the communication strategy.Main Responsibilities

• Lead day-to-day operations of opinion & audience research to better the Organisation’s understanding of the OECD’s audiences, its influence on policy and the role that communications play in the process.
• Lead the liaison with delegations and committees (delivering presentations on the team’s remit and work, validating the quality of the team’s inputs into committee reporting).
• Deploy the necessary measurement solutions and deliver insights to inform strategic documents, including on corporate priorities (e.g., Council reports, communications strategies and annual plans, briefings for ambassadors and delegations etc.).
• Anticipate research needs and employ a broad range of research methods to meet those needs such as surveys, focus groups, interviews, and/or desk research.
• Conduct external research by scanning and synthesising insights from external reports and studies to gather strategic intelligence.
• Monitor and analyse perceptions and sentiment of the Organisation across different audience groups, reporting on trends, shifts and emerging issues to enhance understanding and responsiveness to public and stakeholder opinions.
• Establish and manage strategic relations with industry experts, public opinion research institutions, and evaluation units/groups in other international organisations to exchange best practices and foster a peer-learning community.

QualificationsIdeal Candidate ProfileAcademic Background

• An advanced University degree or equivalent in communications, market research or other related discipline.

Professional Background

• A minimum of five years’ experience analysing messages, media, information communications.
• A good understanding/interest of the OECD’s substantive work (economy, taxes, education, environment).
• Experience in an international environment and ability to work cross-functionally with multiple stakeholders are key assets.
• Experience in crafting, presenting, and disseminating complex ideas, recommendations, and insights from a variety of data sources to leadership and senior decision makers
• A good knowledge of the OECD’s evaluation culture and different approaches, as well as a familiarity with key evaluation concepts and practices overall and in other international organisations
• Ability to prepare insightful visuals and reports, both with Microsoft and with statistical software such as R/RStudio (including charts/tables, scatter plots, box plots etc.) and experience with dashboarding tools (e.g., PowerBI)

Tools

• Mastery of latest media monitoring tools, such as Factiva, Cision, Kantar, Lexis Nexis, Meltwalter
• Strong data analytics skills including a prominent level of experience developing and implementing research programs (stakeholder research, opinion surveys, evaluation programs etc.), as well as a strong command of data analysis/statistical software such as Excel, R, SPSS, and online survey platforms such as Qualtrics
• Knowledge of social media monitoring tools, such as Talkwalker, Brandwatch, Linkfluence
• Advanced research skills, including strong expertise in sampling, quantitative and qualitative methodologies, weighting, confidence intervals and margins of error, regression analyses and significance testing

Core Competencies

• OECD staff are expected to demonstrate behaviours aligned to six core competencies which will be assessed as part of this hiring processes: Vision and Strategy (Level 2); Enable People (Level 1); Ethics and Integrity (Level 1); Collaboration and Horizontality (Level 2); Achieve Results (Level 2); Innovate and Embrace Change (Level 2).
• There are three possible levels for each competency. The level for each competency is determined according to the specific needs of each job role and its associated grade.
• To learn more about the definitions for each competency for levels 1-3, please refer to

.Languages

• Fluency in one of the two OECD official languages (English and French) and knowledge of the other, with a commitment to reach a good working level.
• Knowledge of other languages would be an asset.

Additional InformationClosing Date

• This vacancy should be filled as soon as possible, and applications should reach us no later than midnight 24 February 2025 (Paris time).

Contract duration

• Temporary assignment of 6 months
• Ideal start date as soon as possible
• This opportunity is primarily open to serving officials. It is also open to temporary staff.

Salary Information

• Salary and conditions will depend on the experience of the selected candidate as well as on her/his status (temporary staff or official).
• For temporary staff, salary starts at 3,500 EUR/month (T2/2).

to consult the Staff Regulations applicable to officials of the OECD. Please note that from 1 July 2025, all Official appointments will be made under the OECD’s new contractual modalities. to learn more about what we offer and why the OECD is a great place to work. to browse our People Management Guidebook and learn more about all aspects relating to people at the OECD, our workplace environment and many other policies supporting staff in their daily life. * Please note that the appointment may be made at one grade lower in the specified job family, based on the qualifications and professional experience of the selected applicant.Selection ProcessFor retained candidates, the selection process may include a job-based assessment and panel interviews.The OECD is an equal opportunity employer and welcomes the applications of all qualified candidates who are nationals of irrespective of their racial or ethnic origin, opinions or beliefs, gender, sexual orientation, health or disabilities.The OECD promotes an optimal use of resources in order to improve its efficiency and effectiveness. Staff members are encouraged to actively contribute to this goal.

Expected salary

€3500 per month

Location

Paris

Job date

Wed, 12 Feb 2025 23:01:51 GMT

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