B2B Group Manager, Marketing
Thumbtack
About the Product Marketing TeamWe believe that “all boats rise with the tide,” and we’re committed to supporting each other, our partners, and our stakeholders through collaboration, open communication, and critical thought partnership. Our Product Marketing team is at the forefront of strategy and product shaping, ensuring we bring competitive products to market. Now, we’re excited to expand with a new B2B Marketing team. This fresh and innovative function will spend its first year strategizing and proving a hypothesis-driven program designed to scale over time. If you’re passionate about account-based marketing, eager to make a significant impact, and ready to have some fun along the way, we’d love to have you join us!About the RoleAs a Group Manager, you will be responsible for building our B2B Marketing program from the ground up, leveraging your extensive experience in marketing to large, national companies. In this critical role, you will collaborate with the Sales and Commercial Operations teams to acquire significant national accounts. By gaining a deep understanding of our customers and evaluating our competitive position, you will identify opportunities to attract new accounts and develop a strategic, hypothesis-driven roadmap.Your work will involve testing and validating acquisition strategies through cross-functional collaboration, ensuring that both customer and business goals are met. This team leader position, with additional hires planned for Q4, will see you develop and execute highly targeted account-based marketing (ABM) strategies designed to drive engagement, pipeline growth, and revenue.The ideal candidate will have a proven track record in B2B marketing and a deep understanding of ABM principles and methodologies.Responsibilities
What you’ll needIf you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we’re looking for someone excited to join the team.
Bonus points if you have
Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model .#LI-Remote
Toronto, ON
Wed, 17 Jul 2024 06:55:00 GMT
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