Business Analyst – B2B Growth Marketing (x/f/m)

Job title:

Business Analyst – B2B Growth Marketing (x/f/m)

Company

Doctolib

Job description

What you’ll doWe are seeking a highly skilled and motivated Business Analyst to join our B2B Growth team. The ideal candidate will play a crucial role in driving the acquisition strategy of new healthcare professionals across the French market, fostering cross-sell and upsell opportunities as well as improving customer retention. You will support a variety of verticals, including medics and pharmacists, and will be instrumental in generating leads, increasing Monthly Recurring Revenue (MRR) through inbound strategies, and providing analytical support for our outbound teams. Additionally, you will support the company’s shift towards a more product-led growth and self-served business model.Your responsibilities include but are not limited to:

• Data Analysis & Reporting: Analyze large datasets to identify trends, patterns, and insights that will drive lead generation, MRR growth, and cross-sell/upsell opportunities.
• Lead Generation: Develop and optimize data-driven strategies to identify and target potential healthcare professionals.
• Performance Tracking: Monitor and report on key performance indicators (KPIs) related to lead generation, MRR, cross-sell/upsell success, and outbound team support.
• Product-Led Growth Support: Provide data insights to support the company’s shift towards a product-led growth strategy and enhance self-served business capabilities.
• Collaboration: Work closely with marketing, sales, global data and local sales excellence to align data insights with business strategies.
• Data Management: Ensure data integrity and accuracy by maintaining and updating databases and CRM systems.
• Predictive Analytics: Utilize predictive modeling techniques to forecast future trends and inform strategic decisions.
• Cross-Sell/Upsell Optimization: Identify and analyze opportunities for cross-selling and upselling to existing customers, and develop strategies to maximize these opportunities.
• Retention Strategies: Develop and implement data-driven retention strategies to improve customer satisfaction, reduce churn, and enhance long-term loyalty.

Who you areAre you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don’t meet every requirement, you might be exactly the right future Doctoliber for this or other positions!You could be our next team mate if you have:

• Education: Bachelor’s degree in Data Science, Statistics, Economics, Business, or a related field. A Master’s degree is a plus.
• Experience: 5+ years of experience in data analysis, preferably in a B2B growth environment.
• Technical Skills: Proficiency in SQL, Excel, and data visualization tools such as Tableau or Metabase. Experience with CRM systems (e.g., Salesforce) is a plus.
• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights.
• Communication: Excellent verbal and written communication skills, with the ability to present data findings to non-technical stakeholders.
• Attention to Detail: High level of accuracy and attention to detail in data analysis and reporting.
• Team Player: Ability to work collaboratively in a fast-paced, dynamic environment.

What we offer

• Free Health Insurance for you & your family
• Quarterly bonus
• Up to 14 days of RTT
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation
• Relocation support for international mobilities

The interview process

• 60′ with the Talent Partner
• 60′ with the Hiring Manager (Head of Growth Marketing FR)
• Case preparation and restitution
• Final interview with our VP Growth & Strategy FR

Job details

• Permanent position
• Full Time
• Workplace: Levallois-Perret
• Start date: Q1 2025
• Remuneration : fix + bonus on objectives (according to your profile)

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.Join us in building the healthcare we all dream of!All information provided is processed by Doctolib for application management. For data processing details, click .Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.

Expected salary

Location

Paris

Job date

Fri, 21 Feb 2025 00:43:08 GMT

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