Campaign Manager, Collins

Campaign Manager, Collins HarperCollins Publishers

Employment Type Full time

Location Hybrid · London, UK 3+ days office based

Salary £34,000 – £36,500 (GBP)

Seniority Mid-level

• Closing:11:55pm, 6th Apr 2025 BST

Perks and benefits

Work from home option

Healthcare

Retirement benefits

Wellness programs

Employee Assistance Programme

Enhanced maternity and paternity leave

Extra holiday

Professional development

Mentoring/coaching

Paid volunteer days

Flexible benefits scheme

Cycle to work scheme

Candidate happiness

8.66 (28818)

Job Description

Introduction to the role:

A fantastic opportunity to become a key member of a high-performing marketing team and create successful, strategic marketing campaigns for the schools and consumer markets. A unique role in the team working across schools, trade and consumer channels. You’ll work with market-leading brands, including Collins Revision, Collins Dictionaries and Collins Atlases, creating campaigns reaching teachers at primary and secondary schools as well as parents and secondary students. You’ll create innovative campaigns, with a focus on digital channels, that meet revenue, evaluation and dues targets and help us grow our presence in these key growth areas.

Key tasks and accountabilities:

• Work with the Marketing Directors for schools and trade to develop, write and implement marketing plans on time and to budget

• Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design

• Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails

• Utlilise all digital platforms and channels including TikTok, YouTube and Amazon to produce innovative campaigns that set us apart from the competition

• Manage Amazon marketing activity to ensure products are visible on the platform and to maximise sales, including AMS, A+ page content, vine reviews, store up-dates and marketing packages

• Stay up-to-date with innovations in digital channels so your campaigns are taking advantage of new opportunities and research competitor activity to ensure Collins is prominent in the target markets

• Work effectively with freelance marketers, designers, mailing houses, influencers and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget

• Measure and report upon campaign performance

• Support the sales teams with ongoing lead generation, effective materials and sales initiatives as required

• Contribute to the overall management of the budget in conjunction with the Marketing Directors

• Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division

Experience required:

• An interest in education publishing and marketing

• Proven success in using a range of digital marketing channels successfully

• Experience of design systems preferable – e.g. Canva/Photoshop/Adobe

• Strong organisation skills and ability to prioritise workload and juggle tasks

• A clear, accurate writing style and the ability to produce fluent and persuasive copy

• Able to use initiative to develop new ideas and solve problems

• A proactive and can-do attitude, with the ability to remain calm under pressure

• A team player with excellent communication and people skills

• Excellent attention to detail

  Benefits

• Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays (option to buy and sell holiday days)

• Enhanced pay for maternity, paternity, adoption and shared parental leave

• Private healthcare cover and life assurance

• Summer Hours

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

• Season ticket loans (from day 1 for entry level) and cycle to work scheme

• Relocation Rent Support Loan

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes

• Virtual GP and eyecare vouchers

• Gym membership discount

• Onsite physiotherapy (London only)

• Charitable donation matching and 2 volunteering days

• We’re a certified Carbon Neutral company

• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)

• With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire

• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books

• Subsidised canteen and retail discounts

• Onsite prayer room

At HarperCollins, we value authenticity and integrity in our recruitment process. To ensure a fair and accurate evaluation of all applications, we ask that all responses to assessment questions reflect your own thoughts, experiences, and capabilities. This allows us to fairly assess your knowledge, skills, and experience to determine how they align with the role. We value diverse perspectives and genuine contributions, even if answers are not perfect. The use of AI tools or external assistance to generate responses is discouraged unless explicitly permitted for specific tasks.

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly [email protected] ([email protected]) with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.