Central Senior Brand Manager – Innovations

innocent Drinks


Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people (and the B Corp seal of approval).

It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet. We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way. And that’s where this job comes in.

what you’ll be doing

innocent is the leading chilled healthy drinks brand in Europe, with ambitious expansion plans to nearly double the 1.3bn portions of fruit and veg we delivered in 2023. Key to this ambition is delivering for consumers locally within the triple win of consumers, customers and innocent.

The European Senior Brand manager for Innovation is accountable for the delivery of of the European Vision and Strategy for longer term Innovation This role is also accountable for the development and delivery of key innovation projects that will be executed across multiple markets as agreed within the LRP, working closely with Insight, Future development, Finance and Supply Chain

Key responsibilities include:

  • The delivery of our long horizon innovation agenda – products, new services, commercial models etc
  • Work with insight to understand consumer behaviour and attitude in the context of the spaces that we have identified to innovate within
  • Build proposition in conjunction with FD, Supply chain, Finance and commercial to unlock the opportunities that have been identified 
  • Determine the best launch model eg Mass,Seed, Partnership to launch new propositions to market 
  • Work with external partners to establish future partnerships/royalty models 
  • Inspire the in market teams and broader business behind the vision and plan for innovation and deliver the assets to enable the success of in market teams
  • Track and monitor the performance of long term innovation business cases 
  • Work with local markets to optimise or course correct 
  • Bring external and internal best practices and inspiration to build knowledge in support of delivery of the innovation agenda 
  • Manage external agencies
  • Working closely with cross functional Teams to lead the delivery of innovation projects effectively using the Gate process to deliver these.

you’ll have

  • You’ll need to display solid multi market marketing knowledge including strong business accumen, ideally from a top tier FMCG company
  • Ideally you’ll have international marketing experience and worked on development of new routes to market and systems.
  • The ability to build cross market portfolio strategies
  • You’ll have a proven track record of managing complex projects cross functionally and influencing internal and external stakeholders. 
  • You should have a strong interest in product and packaging innovations as well as an understanding and interest in consumer behaviour and attitudes and the drivers of this
  • You will be comfortable with change, ambiguity and complexity and flexible to adapt plans when necessary
  • You can make good quality reccomendations with clear jobs to be done articulation and impactful narratives
  • You will have strong communication and stakeholder management capability ideally within a matrix structure 
  • You need to be independent and resilient to work in a busy and complex environment, and have the confidence and maturity to engage and influence senior stakeholders. 
  • You will be a confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results. 
  • As part of a small team, you will be expected to have a hands-on mentality and willing to work on all things big and small.
  • Located in London. Fluent in English beneficial to speak French or German

you’ll get

  • The chance to work for a purpose and values led business and help more people live well through the goodness of fruit and veg.
  • You’ll join a European Marketing team that puts consumer and category insight firmly at the heart of business decision making.
  • This is an exciting opportunity to influence the long term innovation strategy for our innocent and how we fuel growth and excite new drinkers in the years to come. 

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.

In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.

We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

Probably best to get your skates on though, as we might close this early if we get loads of applications.

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