Co-op Marketing Manager

The Co-op Marketing Manager leads and manages our co-op marketing initiatives at CertainTeed. The ideal candidate will have a strong background in marketing, excellent relationship-building skills, and a proven track record of managing successful co-op marketing programs. This role requires a creative thinker who can develop and execute comprehensive marketing strategies that drive partner engagement and deliver measurable results. The Co-op Marketing Manager will also ensure compliance with program guidelines and maintain the integrity of our co-op marketing efforts. This role requires a strategic thinker and execution leader who can seamlessly integrate marketing co-op initiatives with broader corporate goals, ensuring alignment across all CertainTeed and Saint Gobain departments in North America.

• Develop and implement co-op marketing strategies to align with CertainTeed business objectives and overall company goals

• Design and share co-op marketing programs and policies to maximize partner engagement and ROI.

• Build and maintain strong relationships with co-op marketing partners.

• Oversee the planning, execution, and optimization of co-op marketing campaigns.

• Monitor and analyze program performance metrics, generate reports and share to make data-driven adjustments as needed and enhance program effectiveness

• Ensure compliance with legal and regulatory requirements.

• Provide ongoing support and communication to customers and business partners to ensure program success.

• Negotiate agreements and manage partner expectations.

• Develop and deliver training materials and sessions for partners and internal teams.

• Conduct market research to identify opportunities for program enhancement whiling staying up to date with industry trends and best practices to continuously improve co-op marketing strategies.

• Ensure co-op marketing programs comply with legal and regulatory requirements ny conducting regular audits to identify and mitigate potential risks and maintaining accurate records and documentation for audit purposes.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a relevant experience in the required field. Advanced degrees such as an MBA with a marketing concentration would be a plus.

• 5+ years of experience in marketing, with a focus on co-op marketing or partnership marketing.

• Proven track record of managing successful co-op marketing programs and campaigns.

• Excellent written and verbal communication skills for interacting with partners, internal teams, and customers.

• Strong project management skills to oversee multiple co-op marketing initiatives simultaneously.

• Ability to analyze data, generate reports, and make data-driven decisions

• Creative thinking to develop innovative marketing strategies and campaigns to drive ROI and customer loyalty

• Strong negotiation skills to manage partner relationships and agreements.

• Familiarity with marketing automation tools, CRM systems, and data analysis tools.

• Understanding of co-op marketing principles, strategies, and best practices.

• Familiarity with digital marketing channels, including social media, email marketing, SEO, and PPC.

• Takes initiative to improve processes and enhance program effectiveness.

• Works well with cross-functional teams and collaborates effectively.

Through the responsible development of innovative and sustainable building products,-CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.- www.certainteed.com

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

We provide unique options to fit your unique lives! Our Total Rewards Program is customizable to accommodate your needs. Our menu of flexible options (https://bit.ly/2RZtfYI) includes, but is not limited to:

• Excellent healthcare options: Medical, vision, prescription & dental

• Family Focus & Balance: Parental leave, paid time-off and Employee Assistance Program

• Financial Security: Competitive 401(k), Company-funded Retirement Accumulation Plan and Employee Stock Purchase Program (PEG)

• Tuition Reimbursement: Continuing education for every season of your career

• Pet Insurance options: Insurance plan & prescription discount program for your furry friends

• Employee Recognition Programs

• PerkSpot: Our exclusive one-stop online discount marketplace

• LiveWell: Rewarding you for living a healthy lifestyle

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