Content Marketing Specialist

Job title:

Content Marketing Specialist

Company

Sobeys

Job description

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.Ready to Make an impact?Reporting to the Manager, Content Marketing, the Content Marketing Specialist will work with a dynamic team of content and social media professionals producing engaging (and delicious!) content across multiple Empire banners and marketing channels. The Content Marketing Specialist is a key team member, integrated into the daily execution and planning of strategic content from ideation to launch. The ideal candidate is a creative, innovative and goal-oriented self-starter who’s passionate about unique multi-platform storytelling that engages and inspires consumersHere’s where you’ll be focusing:

• Work in partnership with cross-functional marketing, creative and external agency teams on Omnichannel content strategy and planning for website, social, in-store signage, email, sponsorship and other channels as required
• Optimize storytelling across channels, working with key stakeholders and channel owners for creative and strategic alignment
• Map organic social media content planning, maintain social calendars and work lock step with creative teams both internal and external on asset concepts and file delivery workflow
• Track and source data insights to continually optimize digital content channels, including website and social media platforms
• Produce monthly social media reports and post campaign wrap reports across channels
• Develop integrated content plans and strategies to support marketing campaigns and initiatives across our banner sites from brainstorm to content creation and digital production
• Write, edit and proofread multi-platform content assets on a daily basis producing compelling on-brand content across all channels to inspire consumers and drive product discovery
• Excel in content planning and strategy for retail/consumer facing touch points both online and in-store
• Maintain attention to detail while ensuring content optimization and brand consistency, while executing content programs from brief to publish
• Opportunities to support exciting brands across the organization including Sobeys, Safeway, Compliments, Foodland, Thrifty Foods and FreshCo
• Producing best in class content that resonates with customers
• Have a full understanding of our customers and key consumer drivers learned through research and insights
• Deliver a reliable and WOW content experience across banners, continually improving process and identifying efficiencies
• Support Brand, Flyer, Digital, Creative, Merchandising, Loyalty, Owned Brands and Enterprise with content plans and go-to-market strategies

#LI-CF2
#LI-HybridWhat you have to offer:

• Strong verbal and written communication skills
• Copy writing experience
• Strong organizational and multi-tasking skills
• Ability to prioritize projects and change tactics as needed in a fast-paced environment
• Expert-level capabilities in social media content planning, calendar management, data reporting and execution
• Strong knowledge of digital marketing touchpoints and consumer journeys across channels including email, website and social
• Strong capabilities in digital content: website UX, SEO-led content & engaging online experiences
• Project management skills with a demonstrated ability to manage multiple tasks from concept to implementation on time and on budget
• Bachelor’s / Post-Secondary degree in journalism, communications or marketing
• 5-10 years experience in social media and or website in a content strategy/execution/planning capacity
• Relevant experience in digital content expertise for social, web and digital marketing including data analytics, optimization, SEO etc.
• Proven editorial and copy writing skills for multiple channels like POS, social, web & email

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

Expected salary

Location

Mississauga, ON

Job date

Sat, 22 Mar 2025 03:29:51 GMT

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