CRM Executive

Job title:

CRM Executive

Company

Simplyhealth

Job description

£32,000 – £37,000 + Bonus + £600 flex bens pot + Pension + Healthplan + 36 days holiday + Hybrid workingAre you passionate about making a positive impact on people’s lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it.But we’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.The CRM team is expanding as they play a crucial role in delivering against our ambitious company objectives for 2024 and beyond, for both Simplyhealth and Denplan. As a CRM Executive, you will be part of the team responsible for producing and delivering all customer communications for Simplyhealth Members, Corporate clients and brokers, and Denplan practices.Working closely with the wider team, you’ll be responsible for developing and executing CRM journeys in Salesforce Marketing Cloud across all channels, from email and SMS to to push notifications and WhatsApp. As well as developing and executing, you will also be responsible for proactively monitoring the campaigns and making any adjustments or changes to increase performance or resolve any data, logic or content issues.Key responsibilities

• Applying a test and learn approach to communications, whether they’re standalone or always-on journeys, to continually improve engagement and conversion rates through regular optimisation.
• Analysing campaign results and provide recommendations for future improvements.
• Working collaboratively with other teams including Content Marketing as well as managing internal stakeholders on taking briefs and updating them on campaign performance
• Aligning with internal stakeholders such as Product Marketing to ensure communications meet business objectives and customer needs.
• Utilising customer segmentation to ensure communications are correctly targeted and are highly personalised.
• Managing the delivery of best practice HTML and email design templates.
• Ensuring the content library is efficiently managed, with assets re-utilised across dynamic modules.
• Applying communication permissions compliantly to deliver marketing, value-add and servicing communications.

About YouYou’ll be data-driven, inquisitive, and attentive to detail. This role will manage campaigns from brief through activation and then analyse performance, so we will also be looking for candidates who are proactive in their approach and strongly committed to delivering against our objectives, innovation, and CRM best practices.To be considered you must have:

• Experience working with Salesforce Marketing Cloud (SFMC)
• Background in Developing and Executing and optimising CRM journeys

Our dream candidate might also have:

• B2B specific experience
• Knowledge of FCA and Consumer Duty Regulations

What’s in it for youAs well as a competitive salary, our benefits package includes:

• Group bonus scheme
• Generous pension with a 6% pension gift from us
• 36 days holiday (with the option to buy and sell a further 5 days)
• Flexible benefits pot (which you can choose to use against some great benefits such as critical illness, private medical insurance, shopping vouchers and more)
• Your own health plan
• Access to a wellbeing hub
• Shopping discounts
• Recognition awards
• Give as you earn
• 3 volunteering days

We have a head office in Hampshire, but depending on your role, you’ll be able to enjoy our ‘smart working’ approach This means you can flex when and where you spend your time. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more.Your Recruitment JourneyWe’re focused on providing an application, assessment and onboarding journey that is fair, consistent, diverse and inclusive for all, allowing us to hire top talent based on the skills and behaviours pivotal to your and our success.Your process

• Screening call with Talent Acquisition Team
• Virtual Interview with the hiring manager and team
• Aptitude assessment
• Presentation/case study with the hiring manager and team
• Offer

Should you require any additional support with your application, or need us to make any adjustments for you, please contact our Talent Team; .Please note: Working for a purpose driven company like ours is a fantastic opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications after this time.#LI-Remote

Expected salary

£32000 – 37000 per year

Location

Andover, Hampshire

Job date

Sat, 29 Jun 2024 22:39:18 GMT

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