Job title:
CRM Operations Manager, iGaming, Remote
Company
Delaware North
Job description
Gamewise, Delaware North’s interactive gaming division, is hiring a CRM Operations Manager as a key role to guide the successful planning and execution of promotions & communications for our iCasino and Sportsbook. You’ll lead the CRM coordinator team and be instrumental in developing promotional mechanics, reinvestment strategies, and customer journeys.This position is a full-time remote role.At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
- Manage CRM operations and execution including communications scheduling, A/B testing, campaign building, and direct management of CRM team members.
- Collaborate with Analytics & Sr CRM Manager to set and achieve retention and engagement KPIs.
- With guidance from Sr CRM Manager, manage player lifecycle communications plans and execution across all channels; including but not limited to push notifications, email, rich inbox, direct mail, and website.
- Optimize effectiveness of promotional messaging by establishing creative, copy, and offering A/B testing.
- Support the development of CRM strategies, customer journeys, and promotional calendars.
- With guidance from the Senior National CRM Manager, design, execute, and monitor performance of all customer lifecycle programs.
- Support the Sr CRM Manager in Loyalty program logistical management: implement new offerings, support store economical plans, monitor redemptions, and optimize broader loyalty program creative and messaging plans to maximize player brand loyalty.
- Ensure promotional budgets are adhered to; actively monitor and provide recommendations on program and player level reinvestments to achieve business goals.
- Lead operational planning of promotions; including construction of terms & conditions, proformas, and postformas. Highlight actionable insights to leadership and implement learnings.
- Define and maintain quality control processes to ensure data validity, integrity, confidentiality and offer accuracy for all campaigns.
- Partner with finance and analytics teams to analyze promotional performance, customer behaviors, and reinvestment levels. Regularly share and action on insights with relevant stakeholders
- Must be of legal gambling age.
- Able to obtain and maintain a state gaming license in operating jurisdictions.
- Minimum 4 years experience in a leadership role iCasino or iSportsbook marketing.
- Minimum 4 years experience in email and mobile marketing.
- Minimum 4 years experience in managing online customer lifecycles.
- Extensive experience in managing online promotional campaigns end-to-end including creative, copyrighting, proformas, advertising plans, campaign building, and post-analysis.
- Entrepreneurial skills; can independently and proactively identify and act on complex business challenges and opportunities to improve revenues.
- Ability to analyze, join, and interpret complex gaming data; extracting meaningful insights.
- Ability to collect, organize, present departmental business performance metrics to executive level stakeholders.
- Ability to effectively communicate and work cross-functionally with multiple stakeholders; project managing across varied deadlines and priorities.
- Highly organized and able to adapt evolving priorities.
- Knowledgeable of various casino games and rules.
#LI-Remote
Expected salary
Location
Atlantic City, NJ
Job date
Sat, 30 Nov 2024 07:24:44 GMT
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