Data Analyst

Overview

Up for the challenge? Read on.

About the role.

You’ll be the sole data person within our team, which means you’ll play a hybrid role that blends analytics, product insights, and lightweight data engineering. Your impact is crucial for shaping product adoption, growth, and operational efficiency.

Here’s how the role breaks down:

• Product & Growth Analytics: track user activation, retention, expansion, and churn. Define and monitor North Star Metrics. Support experimentation.
• User & Feature Analysis: analyze feature adoption and spot friction points. Provide insights on power users, feature stickiness, and drop-off rates. Guide roadmap decisions.
• Revenue & GTM Insights: provide insights on user cohorts and behaviors. Identify upsell opportunities and funnel optimization. Define and monitor key metrics (e.g.: customer acquisition cost (CAC), lifetime value (LTV)).
• Data Infrastructure & Tooling: maintain basic data pipelines, ensure data is clean and accessible, build dashboards, and improve tracking.
• Cross-Team Collaboration & Enablement: enable teams to make better decisions by providing insights and dashboards. Drive a data-driven culture and empower teams
• Our Data Stack: Metabase, Redshift, dbt, Airflow, AWS

About you.

• SQL expert – You master SQL for analytics.
• Product & user insights – You understand how users interact with a product and can spot trends in adoption and engagement.
• Business-minded – You leverage your understanding of SaaS fundamentals and unit economics to drive product and business insights. Ideally, you have prior experience (4-5 years) in a similar role within a SaaS startup/scale-up.
• Impact-driven – You go beyond reporting to uncover insights that drive growth. You treat data as a strategic asset and take responsibility for making it accessible & actionable.
• Problem-solver – You dig into the “why” and identify opportunities for improvement
• Strong communicator – You work well in cross-functional teams. Whether it’s with product, engineering, or GTM teams, you translate data into actionable and clear insights for the team.
• Adaptable & autonomous – You are used to operating independently, structuring work, setting priorities, and owning tasks while communicating progress and challenges transparently.
• Fluent in English. You have good communication skills enabling you to share learnings clearly with the team

If you want to know more about the daily life at folk, the following sections should interest you

• Meet the team
• How do we work together?
• ✨Tech team – What’s the day-to-day?
• La Cadence or how folk’s tech team finds its balance

Does This Sound Like You?

Then, we should probably meet

Apply Now with a resume (or LinkedIn profile) and a quick note telling us why you’re the perfect fit.

We’ll review your application and we”ll get back to you within a week. No matter what our decision is you will hear from us

Here’s our hiring process for this role:

1. 30-minute intro call with Morgane to make sure our expectations are aligned.
2. 45-minute deep dive call with Simo to cover role specifics and, day-to-day life.
3. A 45-minute video call with Jean-Yves to discuss around our approach and vision and make sure there’s alignment here as well.
4. A fully remote exercise to assess your approach alongside your analysis thinking and your strategic thinking. Followed by a 60-minute video call to discuss the exercise with Simo, Julien and María Alejandra

Tagged as: 3-5 Years, SQL