Data Scientist, Consumer Research & Marketing

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

In this crucial role, you will be a strategic partner and advisor to our Consumer Growth and PLG/Lifecycle Marketing teams. You will drive user growth by translating performance of our marketing campaigns, channels, and tactics into actionable insights that ensure efficient scaling and accelerated business results. You will also enable marketers to self-service by delivering well-designed dashboards and reports. In addition, you will also partner with cross-functional teams to identify trends and insights across our consumer acquisition, engagement, and retention funnel.

The right candidate is intellectually curious, highly collaborative, and loves telling stories backed by data. Your experience with reporting tools and attention to detail will be invaluable as you manage end-to-end analytical projects in our fast-paced environment. You’ll play a meaningful role in providing insightful analyses and strategic recommendations on how Handshake can deliver sustainable growth in acquiring new users and improved marketing campaign and channel performance. You are a strategic thinker with a bias toward action, and are able to drive alignment across senior leadership. You lead with empathy and advocate internally on behalf of Handshake customers and the Marketing team.

Your role

• Support our consumer and PLG growth initiatives to improve funnel performance (conversion rates, sales cycle, etc.), ensuring we have compelling insights readily available based campaign, lead, and pipeline performance
• Work as a collaborative teammate across Product, Data Engineering, and Marketing teams to support and drive marketing’s data strategy, operational processes and reporting
• Write complex SQL queries and perform in-depth analyses to extract meaningful patterns and opportunities from our consumer data
• Be project lead for creating new data pipelines and tables in BigQuery and DBT
• Communicate data-driven strategic insights on user acquisition, engagement, and retention to senior leadership team
• Assist and lead the development of new reporting and dashboards to analyze our marketing impact and effectiveness
• Partner closely with the Data Engineering team to uphold metric integrity, ensuring KPIs are accurately contextualized and pulled from “source of truth”
• Partner with Marketing Ops to build scalable intake processes, communicate a schedule of upcoming analyses and deliver regular training and enablement materials to the greater team

Your experience

• 5-6+ years of experience in marketing analytics, consumer insights, growth analytics, or a related role.
• Background working in B2C, SaaS, or tech startups with exposure to PLG and lifecycle marketing.
• Expert in SQL and business intelligence/data visualization tools (e.g., Tableau, Power BI, Mode, or similar). We use Looker and Hex for scalable dashboards and exploratory analysis.
• Experience building new data pipelines and tables in BigQuery and DBT.
• Understanding of digital marketing performance metrics (CAC, LTV, conversion rates, etc.)
• Experience analyzing marketing campaigns across multiple channels (email, paid media, SEO, social media).
• Familiarity with customer segmentation strategies and cohort analysis.
• Strategic, structured thinker with strong analytical skills and business acumen.
• Effective, clear, and executive level communication skills, verbal and written.
• Authentic and demonstrated ability to drive cross-functional projects end-to-end and strong project management skills.

Compensation range

• $156,000 – $180,000 + RSUs

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week (unless noted in the specific job posting). Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.

What we offer

At Handshake, we’ll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

• Equity and ownership in a fast-growing company.
• 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
• Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
• Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
• Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
• Financial coaching through Origin to help you through your financial journey.
• Monthly internet stipend and a brand new MacBook to allow you to do your best work.
• Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
• Free lunch provided 3x a week across all offices.
• Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

• 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
• All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 13 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
• Family support: Parental leave coaching and support provided by Parentaly. We partner with Maven Clinic to provide a lifetime coverage up to $15K for expenses related to fertility and family forming!
• Lifestyle Savings Account: We offer you an annual stipend of $500 to use for purchases such as fitness classes, gym memberships, work-from-home setup, and more.

(UK-specific benefits, in addition to the first section) 

• Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
• Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
• Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
• ️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

• 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
• Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
• Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
• ️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please let your recruiter know during initial communications.