Digital Marketing & Content Specialist

Job title:

Digital Marketing & Content Specialist

Company

Mircom Technologies

Job description

Digital Marketing & Content SpecialistFounded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life safety solutions. Reaching customers in over 100 countries worldwide, our portfolio includes: fire detection & alarm, communications & security, mass notification, nurse call, and building automation & smart technologies.Mircom’s mission is to save lives and protect property by providing a line-up of innovative and advanced solutions which are scalable to satisfy diverse user demands, from small buildings to the largest complexes. Our commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and solutions.Summary:Reporting to the Senior Manager, Demand Generation; the Digital Marketing & Content Specialist will create compelling written, social, graphic, and video content while ensuring alignment with brand standards using tools like Adobe Creative Cloud and Canva. The successful candidate will also lead public relations efforts, including press releases and media outreach, and manage the organic social media program. This role offers an exciting opportunity to shape the visual and editorial voice of the Mircom brand.Main Responsibilities:

• Event Coordination: Organize live events for Canada, ROW, and global regions (excluding the US), focusing on modernization to create interactive and immersive experiences.
• SEO Content: Develop and optimize SEO-friendly content, monitor website performance, and collaborate with agencies/vendors to implement best practices for improved usability and SEO metrics.
• Organic Social Media: Manage and create engaging social media content to build brand awareness and drive audience engagement.
• Content Strategy & Editorial Oversight: Plan and oversee a content calendar, ensuring alignment with marketing goals and brand voice. Create and edit marketing collateral, such as data sheets and infographics, that adhere to Mircom’s branding guidelines.
• Public Relations Management: Write and distribute press releases, manage reputation, and coordinate with key stakeholders to enhance public engagement.
• Video Content Creation & Production: Produce high-quality video content, including scripting, shooting, and editing, to support marketing initiatives like product showcases, company stories, and event highlights.
• Brand Consistency: Maintain brand identity and messaging consistency across all creative outputs, ensuring alignment with Mircom’s standards across channels.

Experience Skills & Requirements:

• A degree in Marketing, Communications, Graphic Design, Film Production is preferred
• 1-3 years in a Marketing or related field
• Basic skills in Adobe Creative Cloud (including Premiere Pro, After Effects, Photoshop, Illustrator) and Canva
• Excellent skills and proven experience in posting content and managing communication on Social Media Platforms (LinkedIn, Youtube, X, Meta)
• Excellent communication skills, including written and editorial skills
• Experience in video production, including planning, shooting, editing, and post-production.

What Mircom Offers:

• A great working environment with opportunities for advancement
• Competitive salary
• Group Insurance benefits
• Company RRSP program

*The interview process for this role may include an assessment. Candidates are strongly encouraged to complete the assessment independently, as submissions will be reviewed to identify the use of AI tools such as ChatGPT or similar platforms.We would like to thank all applicants for their interest in this position however only those selected for interviews will be contacted.Disclaimer:Our company does not accept resumes from employment placement agencies, head-hunters or recruitment suppliers that are not in a formal contractual arrangement with us. Our recruitment supplier arrangements are restricted to specific hiring needs and do not include this or other web-site job postings. Any resume or other information received from a supplier not approved in advance by our Company to provide resumes to this posting or web-site will be considered unsolicited and will not be considered. We will not pay any referral, placement or other fee for the supply of such unsolicited resumes or information.Mircom Group of Companies is an equal opportunity employer that considers all applicants regardless of cultural background, religion, marital status, sexual orientation, family status, disability or any other grounds as outlined in the Ontario Human Rights Code. In compliance with the Accessibility for Ontarians with Disabilities Act, Mircom is committed to providing a welcoming and inclusive work environment for all individuals with disabilities in a respectful and dignified manner. Accommodations will be made available, upon request, to applicants who have specialized needs throughout the recruitment process.

Expected salary

Location

Vaughan, ON

Job date

Thu, 23 Jan 2025 23:08:53 GMT

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