Digital Marketing Executive

Job title:

Digital Marketing Executive

Company

Kantar

Job description

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.Kantar’s Profiles division is home to the world’s largest audience network.With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.Job DetailsWorking arrangement: HybridWhy this job is importantWe are hiring a Digital Marketing Executive to oversee a variety of paid acquisition channels including affiliate marketing, paid search and paid social to drive new users into our market research panels.This job is important because you will be responsible for attracting new users to our market research panels, which are essential for providing insights and feedback to our clients. You will have the opportunity to optimise the performance of different paid channels and drive growth in the EMEA region, which is a key market for our business. You will also have the chance to work with an inclusive and collaborative team that values innovation and data-driven decision making.Key responsibilities include managing significant marketing budgets to drive new users in the EMEA region. Managing the channel mix to lower Cost Per Acquisition “CPA” while analysing data regularly to ensure that we’re driving the best new sign ups in each region, helping us achieve our revenue targets.What you’ll be doing

• Overseeing paid marketing activities for the EMEA region
• Monitoring performance of campaigns both in terms of costs and quality of each campaign. Campaign success defined by the right number of qualified users, and longer-term user engagement.
• Affiliate programs including and direct partnerships
• Managing our paid search agency and paid social agency,
• Oversee advertising budget
• Optimize existing partnerships while identifying and testing new partnerships to continue to meet or exceed our targets.
• Work with internal design teams to brief landing pages and creative improvements
• Continuously monitor campaign conversion rates through site analytical tools.
• Innovate! Always be looking for ways we can work smarter.

The skills & experience needed as a Digital Marketing Executive

• Experience and knowledge of online advertising and marketing principles.
• Experience with affiliate marketing, PPC, SEO, social media, Google AdWords, and other digital channels.
• Analytical skills in campaign and channel analysis and reporting. Ability to digest and interpret large data sets.
• Problem solving skills and the ability to learn quickly is critical.
• Comfortable working in a geographically dispersed team.
• Excellent verbal, written, communication and presentation skills.
• Experience with HasOffers preferred

Benefits include: starting with 25 days annual leave (increasing with tenure), private medical health cash plan, income protection, life assurance, enhanced employer pension contribution; plus award winning voluntary flexible benefits (lifestyle, health, wealth, wellbeing).Kantar Profiles DivisionUnleash your potential at Kantar’s Profiles division, home to the world’s largest audience network.Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.Be part of a team that shapes the future of panel market research and drives results for brands everywhere!Some key facts:

• Our team is made up of 600 people globally.
• We are present in 27 countries.
• Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.
• We provide an ideal environment for professional growth, offering:

• A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.
• The chance to learn all aspects of the business and influence the decision-making process.
• The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

#LI-DNP #LI-DNICountryUnited KingdomWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Expected salary

Location

South Bank, North Yorkshire – London

Job date

Fri, 09 Aug 2024 02:24:47 GMT

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