Digital Marketing Manager

Job title:

Digital Marketing Manager

Company

University of Warwick

Job description

For informal enquiries, please contact Hannah Reese (Director of Communications and Marketing) at Hannah.reese@wbs.ac.uk.Warwick Business School (WBS) is looking for an experienced digital marketer with significant knowledge of trends, platforms, tools and content strategy to lead our Digital Marketing team.You will bring your passion and experience to help us extend and deepen reach and engagement with target audiences globally – supporting student recruitment, and brand and reputation building; ensuring this is audience-focused and sector-leading.While your specific area of responsibility will be on all things digital – including social media, in-house film production, and web content – you’ll be part of the wider management team with Communications & Marketing. You and your team will also work collaboratively with colleagues across our Programme Marketing; Brand, Design and Communications; and Press and PR teams.This role is essential in ensuring we achieve our ambitious targets, both short term and towards the 2030 strategy, and must be underpinned by extensive audience insight, technical knowledge, engaging content creation, and monitoring and evaluation.You’ll have responsibility for a significant budget and for the setting and management of specific campaign budgets within this.About YouTo be considered for this role you’ll need to be able to demonstrate significant experience of:

• Devising and delivering digital communications strategies which help build reputation and positive sentiment
• Managing and motivating a high performing team within a large, complex organisation and driving a digital-first approach
• Planning and delivering effective multi-audience campaigns, including the creation of objectives, audience insight mapping and segmentation, channel and media selection, and the creation of clear metrics and means to evaluate activity
• Content creation which delivers increased engagement and /or audience growth on owned channels and external platforms.
• Experience of crisis communications and pro-actively managing responses via social media.

You’ll also be able to think creatively and to thrive in a fast-paced environment. Although assigned to a particular area, it is essential to work in an integrated way in order to spot and maximise opportunities to grow the WBS brand and achieve engagement and conversions.For further information regarding the skills required for this role please see the personal specification section of the attached job description.Does this sound like you? If so, we’d love to hear from you!About the Departmentis a world-class business school at the heart of a world-class University, challenging assumptions and championing business as a force for good. From the pioneering research we undertake, to the students we help to shape, we are for the Change Makers who will impact the world for the better.We were the first UK business school to be triple accredited by the major bodies (EQUIS, AMBA, AACSB) and our courses consistently rank highly – .However, we’re more than our rankings and we’re proud to be different. We’re down to earth and approachable, and we want WBS to feel like home to our students, our staff and our alumni community. We look to provide a stimulating and fulfilling work environment for all. One where you will feel supported and encouraged to grow professionally; developing your knowledge, skills, confidence and career.Our visionOur vision is to be Europe’s leading University-based business school, developing transformational ideas and people that shape how we do business. This vision is supported by our three-fold mission: * To develop cutting-edge research that leads debate and deepens our understanding of the practice of business and management

• To provide a transformational learning experience, enabling our stakeholders to realise their full potential
• To work in partnership with policy and practice, both in terms of our research and teaching activities, to catalyse the impact of our work.

Everything we do is underpinned by our CORE values and driven by a commitment to a Change Maker mindset. We look for this shared commitment across our staff and student community.

• Change Makers see the bigger picture. Thinking beyond themselves and their environment, they’re open to other viewpoints and consider the ripple effect of what they do on a personal, social, and commercial level. They’re driven by having the biggest positive impact and a focus on the greater good.
• Change Makers challenge the norm. Challenging the status quo and not just accepting things at face value is when real impact and change can be delivered.
• Change Makers have the drive as well as the vision. It’s one thing having a vision but having the drive and work ethic to realise a vision is another matter. Change Makers relentlessly pursue every possible solution in order to achieve their goals.

Our CORE values

• We challenge, we embrace different perspectives, and we think creatively to build our future.
• We’re open to different perspectives, talking to stakeholders, listening to feedback, embracing change and pushing forward for the better.
• We’re not satisfied with standing still, and never stop looking for ways to improve. Constantly evaluating, we don’t stop when we’ve achieved one thing; we use all of our initiative, drive and resourcefulness to achieve more.
• At a world class university and a globally recognised business school, excellence is a given. There are no half measures at WBS.

About the UniversityBorn in the 60s with a mindset of boldness, imagination and collaboration, the University of Warwick is a world-leading research-intensive university with the highest academic and research standards. We’re one of the world’s top universities, ranked 67th in the world and 10th in the UK*, with 92% of our research assessed to be ‘world leading or internationally excellent’**.You’ll be joining a diverse, innovative and globally connected community committed to igniting real world progress. Here at Warwick, we offer you opportunities to follow your ambitions as long as you bring the energy and determination to succeed.*QS World University Rankings 2024** Research Excellence Framework 2021To find out more about us visit ourHow to ApplyCLOSING DATE: Wednesday 02 October 2024 at 11.55pmTo apply, please click ‘Apply’ below and submit an application form by the closing date. Please plan for any potential delays as you will not be able to submit an application past this deadline (even if you opened the form at, say, 11.30pm).Please attach a CV and cover letter.

• Your CV should include your most recent employment experience, any other relevant experience, and education history.
• Your cover letter must detail how you meet each of the essential criteria found in the Job Description document below (desirable criteria too, where possible).

Please see for guidance on writing a cover letter. We highly recommend using individual criteria as headers and giving examples below, though you are free to format the letter as you wish.To streamline our hiring processes, we can only accept applications via our official website, .Interview Date: TBCStart Date: TBCWhat we OfferWe will provide you with a great range of benefits, which include an attractive pension scheme, 30 days holiday plus Christmas closure, excellent learning and development opportunities, and savings on a wide range of products and services. We offer a generous maternity/paternity/adoption/parental leave policy, and onsite childcare facilities.We recognise the importance of a healthy work/life balance and offer you access to flexible working, for more information click .We are proud to say that we are a .If you are considering relocating to the UK, read our to find out more about what Warwick has to offer and what might be involved in the process.Our Commitment to InclusionWarwick is committed to building an organisation of mutual respect and dignity, promoting a welcoming, diverse, and inclusive working and learning environment. We recognise that everyone is different in a variety of visible and non-visible ways, and that those differences are to be recognised, respected, and valued. Where possible, we go beyond legislation to provide a place where everyone can thrive, supporting all staff to achieve their full potential. We aspire to remove economic, social, and cultural barriers that may otherwise prevent people from succeeding.We therefore welcome and encourage applications from all communities regardless of culture, background, age, disability, sex/gender, gender identity or expression, ethnicity, religion/belief, or sexual or romantic orientation. To find out more about our social inclusion work at Warwick visit our webpages .The University currently holds a , and a . The University of Warwick is also one of the six founder institutions of the .Disclosure & Barring Service (DBS)The University of Warwick complies with the DBS Code of Practice and undertakes not to discriminate unfairly against anyone who makes a Disclosure relating to a conviction or other information revealed. More information is available on the University’s Vacancy pages and applicants may request a copy of the DBS Code of Practice.Job Description

Expected salary

£45585 – 54395 per year

Location

Coventry

Job date

Fri, 20 Sep 2024 00:01:53 GMT

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