Director of Sales and Marketing

Job title:

Director of Sales and Marketing

Company

RBH Hospitality

Job description

JOIN USAt RBH we believe our people are our biggest assets and understand the value in putting them first. Our approach to diversity in the workplace, health & wellbeing, sustainability and individuality sets us apart from our competitors and is one of the reasons we are rated Top 30 Best Places to Work in Hospitality! We are passionate about the industry and always on the lookout for new talent to join us on our journey…OUR HOTELIn 2025, The Met Hotel is embarking on an exciting transformation, with plans to restore and rejuvenate the property from the ground up. A comprehensive renovation is underway to enhance our hotel’s offerings and elevate the guest experience to new levels.As part of this exciting transformation, we’re on the hunt for our next Sales Entrepreneur – a dynamic Director of Sales & Marketing to represent the newly refurbished Met Hotel.A DAY IN THE LIFE OF A DIRECTOR OF SALES AND MARKETING AT THE MET HOTEL, LEEDSThis is an incredible opportunity to join the senior leadership team and help shape the future of this iconic hotel as it enters a bold new era. As part of the development plans, you’ll play a pivotal role in driving the hotel’s success, leading both the sales and marketing strategies, and overseeing its market repositioning post-refurbishment.We are looking for a driven, self-starting leader who’s ready to create and execute innovative marketing strategies, spearhead commercial initiatives, and bring new business opportunities to the hotel. If you have deep commercial expertise, a strong background in marketing repositioning, and a passion for proactive sales and marketing, this is your chance to step into a role brimming with potential and excitement.Are you ready to make your mark on an iconic brand and take it to new heights? If so, we’d love to hear from you!This position reports directly to the General Manager and involves working with a diverse range of clients, industries, and market segments.What you’ll be doing…You can expect your working day to include the following:Key Responsibilities:

• Ability to write lead and execute full marketing strategy for the hotel and lead within market positioning.
• Key responsibility for the achievement of the commercial segments within the hotel strategy.
• Key account management to grow and maintain national agency and corporate relationships.
• To increase the share and profitability of existing accounts and secure new business across all market segments, both locally and nationally.
• ‘Hunter’ mentality with ability to think outside the box when it comes to sales and marketing. Become the hotel brand strategist and help to define and deliver the hotels unique value proposition and positioning in the market.
• Lead with the hotels marketing messaging strategy ensuring that all marketing materials and communication channels reflect the brand’s voice and resonate with the target audience.
• To lead, inspire and support the on-property teams with your own passion and enthusiasm.

Main Responsibilities:

• Lead the development of the hotel’s overall marketing strategy, including planning and email strategies.
• Oversee the execution of all marketing initiatives, projects, and collateral production to ensure sales and marketing goals are achieved and revenue opportunities are maximized.
• Manage both internal and external partners to ensure deliverables are executed in alignment with the hotel’s strategy.
• Develop and implement the annual digital marketing plan and broader partnership and marketing strategies to drive revenue and support the hotel’s repositioning efforts.
• Collaborate with the MDS or agency to monitor SEO performance and make recommendations for necessary updates.
• Oversee the creation of up-to-date marketing assets (e.g., photoshoots) to ensure content is current across all channels and platforms.
• Act as the hotel’s brand guardian, ensuring all marketing materials reflect the new brand voice, and lead the execution of promotions and campaigns.
• Partner with Revenue Management to develop and execute promotional strategies and manage OTA (Online Travel Agent) strategies through regular marketing reviews and media investments.
• Conduct reviews, analyse performance, and clearly communicate key Sales and Marketing reports to stakeholders and owners, adapting strategies as necessary
• Manage a team of direct reports, overseeing the performance of the overall sales and marketing team, as well as individual performance.
• Work closely with the RBH central sales team to ensure visibility within agency, leisure and national markets.
• Attend major travel functions and exhibitions to promote the portfolio.
• Maintain extensive market and product knowledge and work with hotel on adapting products and services to match client requirements and business trends.

WHAT WE NEED FROM YOUWe hire mostly on personality & potential but here are a few of our requirements…To succeed in the role of Director of Sales and Marketing, you will need the following qualities and skills:

• Experience: Over 5 years of experience in sales and marketing within a senior hospitality role, with a proven ability to meet and exceed sales targets and deliver marketing strategies.
• Leadership Skills: Exceptional leadership and team management abilities, with a talent for motivating and inspiring a diverse team.
• Marketing Strategist: Strong proficiency in analysing market date and performance metrics to guide strategic decision-making

Skills:

• Brand Ambassador: A true brand expert within the hotel creating, executing and selling the hotels new USPs in the market
• Digital Marketing Expertise: Knowledge of digital marketing platforms and tools, including SEO, PPC, email marketing, and social media.
• Negotiation Skills: Excellent negotiation abilities to secure contracts and partnerships that are advantageous for the hotel.
• Commercial Acumen: A true commercial entrepreneur within sales, marketing and revenue hotel functions.

OUR BENEFITSYou will have access to a benefits package we believe truly works for our people

• Discounted hotel room rates for you and your friends & family
• An additional day’s leave for your birthday
• Enhanced Maternity, adoption & shared parental leave
• Course Sponsorship
• 30% F&B discount at RBH hotels
• Refer a Friend scheme (earn £250 for each referral up to 5 referrals)
• Flexible working arrangements
• Wagestream – choose how and when you get paid
• Life Insurance
• Employee Assistance Programme
• Social and wellness events and activities all year round
• Free meals on duty saving you over £1000 per year

And much much more!EQUAL OPPORTUNITIESRBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact careers@rbhmanagement.com

Expected salary

Location

Leeds

Job date

Thu, 27 Mar 2025 01:57:05 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (hiring-jobs.com) you saw this job posting.