Dove Brand Lead

Unilever is currently hiring<

Function: Marketing

Work Level: WL1

Reports to: Brand Manager

Scope: Local

Location: Bosques

Terms & Conditions: Full time position. No relocation bonus available

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. As Dove Brand Lead, you will oversee day-to-day brand activities, working closely with the category manager to develop and execute strategies that drive Brand Superiority for Dove SCL. Strong analytical abilities, data-driven decision-making, and cross-functional team management are key to achieving SOM, financial, and Brand Power KPIs.

• Act as the Dove brand custodian for both SCL as well as Master Brand. Be the ultimate owner the Unmissable Brand Superiority for Dove SCL.

• Drive the development and execution of the integrated Dove SCL Brand plan, coordinating all demand creation activities.

• Lead integrated brand planning (IBP) efforts, overseeing marketing strategy, brand portfolio management, and innovation processes to meet business objectives.

• Foster a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement.

Main Responsibilities:

• Lead the execution of marketing plans, ensuring alignment with brand strategy and brand equity.

• Lead a cross functional team to develop and execute marketing plans in market for Dove SCL driving profitable growth and market share gains.

• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.

• Lead and project manage the innovation process with global marketing and cross functional local teams to ensure timely delivery in market of yearly innovation portfolio.

• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.

• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

WHAT YOU’LL NEED TO SUCCEED

Experience:

• Data-Driven Decision Making: Utilize data analytics tools to measure performance, derive insights, and make informed, data-driven marketing decisions.

• Expertise in Consumer Goods, Especially Beauty & Personal Care: Industry experience in consumer goods, ideally within beauty, personal care, or related sectors, with a passion for staying current on trends and innovations.

• Integrated Marketing Execution Across Channels: Proven ability to plan and execute integrated marketing strategies across digital, social, experiential, and traditional media.

• Financial and Budget Management: Strong financial acumen to manage budgets, track marketing performance, and optimize spend for growth.

• Agency and Partnership Management: Skilled in managing relationships with external agencies (creative, media, digital), ensuring alignment with brand objectives.

• Customer Insight and Market Understanding: Deep understanding of consumer behavior, market trends, and competitive dynamics to shape effective marketing strategies.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and stakeholders at all levels.

• Brand Consistency Across Touchpoints: Ability to ensure cohesive brand messaging and expression across all consumer touchpoints.

• Foundational Marketing Principles and Tactics: Strong grasp of core marketing principles, strategies, and tactics to drive brand growth and engagement across various channels.

En tant qu’employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l’application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d’éventuels aménagements de poste et de dispositifs d’accessibilité.

Job Category: Márketing

Job Category: Marketing

Job Category: Commercialisation

Job Type: Brand Admin

Industry: UnileverExperiencedProfessionals