Field Marketing Specialist, EMEA & APAC

Job title:

Field Marketing Specialist, EMEA & APAC

Company

Shift Technology

Job description

The future of insurance starts with AI. To date, Shift Technology’s AI-powered products have benefitted more than 300 million policyholders globally by reducing underwriting risk, identifying more fraud, and automating critical tasks throughout the claims process. Shift harnesses the power of AI to enable the world’s leading insurance organizations to make better decisions. Our products help insurers improve operational efficiency, reduce costs, and deliver superior customer experiences to their policyholders. Our culture is built on innovation, trust, and a drive to transform the insurance industry by imagining and innovating solutions that impact insurers and their customers – like you! We come from more than 50 different countries and cultures and together we are creating the future of insurance.Shift is enabling the insurance industry to radically improve the customer experience and transform insurer’s decision making in claims processing, underwriting, compliance and more, through a suite of sophisticated AI-based products.We’re looking for a motivated and dedicated individual to join the field marketing team to support both EMEA (mainly) and APAC/Japan teams. Reporting to the Head of Global Field Marketing, the selected candidate will be based in our Paris office, and be responsible for supporting the marketing strategy in France, UK, Spain, Germany and Japan to drive pipeline generation and acceleration within our target accounts.The successful candidate will have the ability to work cross-functionally with digital marketing, marketing operations, creative, social and product marketing, managing multiple projects simultaneously, while consistently meeting deadlines. You’ll be an integral part of the team supporting all aspects of a multi-tactic strategy including field events (industry, regional, hospitality and webinars) and Account-Based Marketing campaigns (1:Many, 1:Few and 1:1).What you’ll do…Events

• Event promotion (in-person and virtual): building lists, emails and landing pages in Hubspot, managing creative production of promotional materials
• Webinar Promotion: Collaborate with marketing teams to create engaging content and promotional materials for webinars.
• Webinar Administration: Coordinate all aspects of webinar preparation, including logistics, hosting, and post-event follow-up.

Campaigns

• Digital campaigns: support campaign orchestration, creative development and execution using 6sense, LinkedIn and Hubspot

Website

• Support website update by publishing localized content

Operations

• Marketing lead processing: qualification, upload and tracking on Salesforce.com of all leads across events, digital campaigns, and other marketing initiatives.
• List build, targeting & segmentation: enrich and cleanse imported lists, database, and audit and segment for successful campaign execution.
• Reporting & communication: contributing to activity launch announcements, post-activity recaps and campaign result reports

What you bring…

• We are looking for a person who is agile, willing to learn, committed and very collaborative.
• Bachelor’s degree in business, marketing, communication, or related fields.
• Minimum of 3-5 years of experience in field marketing and demand generation in the B2B technology space.
• Experience of planning, executing, and managing campaigns independently.
• Strong project management skills and ability to manage multiple priorities, marketing projects and cross functional stakeholders at the same time with excellent attention to details.
• Ability to perform in a fast-paced and high energy environment with attention to detail and quality.
• Knowledge and use of CRM and Marketing Automation tools (ideally Salesforce.com and Hubspot, 6sense would be a bonus).
• Data-driven and technically capable, with strong analytical skills and a desire to test, learn, and report out on key results
• Strong command of English
• Fluency in French is highly desirable

Recruitment Process

• Talent Acquisition
• Head of Field Marketing
• Director of Brand & Digital Marketing
• Regional stakeholders EMEA & APAC
• Chief Marketing Officer

To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we’d like to highlight:

• Flexible remote and hybrid working options
• Competitive Salary and a variable component tied to personal and company performance
• Company equity
• Focus Fridays, a half-day each month to focus on learning and personal growth
• Generous PTO and paid holidays
• Mental health benefits
• 2 MAD Days per year (Make A Difference Days for paid volunteering)

Additional benefits may be offered by country – ask your recruiter for more information. Intern and Apprentice position are eligible for some of these benefits – ask your recruiter for more details.At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria.Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs.Please be aware of scammers and only trust correspondence that comes from emails ending inShift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.

Expected salary

Location

Paris

Job date

Wed, 22 Jan 2025 08:33:37 GMT

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