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Overview
Description
About Twine
We’re a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we’ve become the comprehensive solution for freelancing.
Our Mission
At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavours.
About the Role
A leading German e-commerce company is seeking an expert copywriter fluent in German to spearhead their website rebranding initiative. This project is crucial for enhancing the company’s online presence and improving customer engagement across various touchpoints. The ideal candidate will bring creative flair and technical expertise to revitalize the company’s digital copy and user experience.
Responsibilities:
- Collaborate with the marketing team to understand and execute the new brand vision
- Rewrite and optimise website content, including product descriptions and landing pages
- Create compelling headlines that align with the new brand identity and drive conversions
- Improve email content for automated sequences to enhance customer engagement
- Revamp customer support language to ensure a consistent and positive user experience
Requirements
- Native or near-native fluency in German, with exceptional writing skills
- Proven experience in copywriting for e-commerce platforms
- Strong portfolio demonstrating expertise in rebranding and website content creation
- In-depth understanding of SEO principles and their application in copywriting
- Familiarity with email marketing and automation sequences
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