Global B2B Content Expert, Paris

Job title:

Global B2B Content Expert, Paris

Company

Le Wagon

Job description

Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Lisbon, Barcelona, and São Paulo. Most importantly, Le Wagon is a community of 29,000+ graduates from all walks of life, including career changers, digital nomads and many entrepreneurs – who’ve created 220+ tech startups and raised $1B+ and counting!is dedicated to support companies and public institutions:

• To accelerate their digital transformation and develop their employees’ skills
• To ensure employee retention and fulfillment by offering the opportunity to build the most up-to-date skill portfolio they need.

We support our clients across the world with Le Wagon’s unique and world-acclaimed methodology and pedagogical excellence, coupled with close customer support, from building training contents to session delivery. More than 50 global organisations already trust Le Wagon for Business (Ikea, World Bank, Visa, Engie, Société Générale, Total, Decathlon, Air Liquide,…).If this sounds like the direction you’re going in your career, join us and lead our global mission in event and content management!Your Mission:

• Lead the transition from the current global content manager to a senior-level content expert focused on high-impact content strategies.
• Drive the content creation for two distinct target streams:

• Executive, thought leadership: Articles, whitepapers, and C-suite interviews addressing strategic challenges and emerging trends for senior leaders.
• Business operational: Develop hands-on, actionable resources such as guides, toolkits, and case studies tailored to operational roles.
• Create and manage content for the teacher ambassador program to re-engage teachers, enhance awareness, and generate leads at no cost.

Scope and responsibilities:Monthly newsletters

• Coordinate and produce monthly newsletters, integrating high-value content that resonates with both strategic and operational audiences.

Website hub content

• Develop and curate a robust content hub on the website that serves as a central resource for both thought leadership and practical business content.
• Ensure the hub features compelling, gated content assets targeting HR, L&D, CTO, and data executives, driving engagement and lead generation.

Executive-focused materials

• Coordinate and deliver strategic content such as executive summaries, leadership interviews, industry insights, white papers,… tailored to senior decision-makers.
• Produce gated content pieces annually, with a focus on addressing pain points and opportunities for HR, L&D, and Tech leaders.
• Collaborate closely with the brand, growth, social media stakeholders in the team to craft compelling assets and copies.

Content for specific applications

• Collaborate closely with the sales team, including industry managers and account executives, to craft content that address client challenges effectively.
• Align ABM campaigns with high-value content, enabling sales teams to engage prospects with tailored, impactful resources.
• Collaborate with the CSM team and teachers to create dedicated materials that resonate with their audience, offering insights and value at no cost while generating leads.

Content performance and optimization

• Leverage analytics to track content performance, identify opportunities for improvement, and ensure alignment with business objectives.
• Continuously iterate on content formats and strategies to maximize engagement across all platforms.

This role is for you if:

• You live in Paris and want to collaborate with your team on-site
• You have a proven experience in copywriting creating diverse B2B content, from strategic thought leadership to practical, hands-on resources.
• You have very strong and demonstrated project management skills to coordinate multiple content streams and stakeholders effectively.
• You are proficiency in storytelling and building content hubs and driving engagement through gated assets.
• You have a collaborative mindset to work seamlessly with sales teams, teachers, and other stakeholders.
• You have a balance of creativity and analytical thinking to produce compelling, data-driven content.

Why this role matters for us:This position is vital to shaping Le Wagon for Business’s content strategy, ensuring it meets the needs of both executive and operational audiences. By building a comprehensive content hub and producing high-value assets, the role will drive lead generation, client engagement, and brand leadership in the global tech education space.Application process

• Online application ✅
• Screening Call with Mia, Talent Manager 👋
• Interview: Case study & debrief with the hiring manager🗣
• Meet the team onsite 🤝

Expected salary

Location

Paris

Job date

Sun, 19 Jan 2025 06:56:46 GMT

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