Global Paid Media Manager

Job title:

Global Paid Media Manager

Company

Dock & Bay

Job description

PAID MEDIA MANAGERWe offer flexible working, part-time in our lovely London office (featuring all the essentials – fancy drinks fridge, striped walls, and furry friends in abundance) alongside remote working from home, depending on business requirements. We’re also a certified Great Place to Work, proud to be a B Corp and a certified London Living Wage employer.Don’t know Dock & Bay? You’re missing out, because we’re great (and humble). Here’s a quick intro:Our founders, Andy (Head Poncho) and Ben (Towel Wizard of Oz) started Dock & Bay back in 2015, after sharing the same struggle of standard towels being too bulky for their backpacks while traveling. It’s a hard-knock life, eh?Following some intense brainstorming – that means pulling down a big red curtain and sticking pieces of white paper to it to create our now iconic stripes – D&B’s quick dry, 100% recycled wonders were born.Fast forward 8 years and Dock & Bay have become a certified B Corp, with over 100 products in 8 categories, selling in the UK, Australia, the US, Canada and Europe. Our mission is to make the world brighter, and we need your help (if you fit the job description, obviously).About The Role – Now We’re Getting SeriousThe Paid Media Manager will play a crucial role in growing our paid media activity and expanding the reach of our brand across our 5 key global markets – UK, US, Canada, Australia and Germany.Working closely with our Senior Digital Marketing Manager, you will lead the execution, optimisation and measurement of comprehensive paid marketing strategies, in collaboration with our in house design team, across our paid channels – Meta, TikTok and Google.The ideal candidate will have experience in a SME accounts growth, creative testing, direct to consumer e-commerce business, and will be well-versed in juggling growth and efficiency on a day-to-day basis.Please note: This is a full-time, permanent position based in London, Southwark.. We are currently operating a hybrid working approach with a non-negotiable of 2 fixed days required each week working from our office..Your role will involve:

• Working with our Senior Digital Marketing Manager to monitor performance and identify optimisation opportunities across our Meta, TikTok and Google campaigns, with the objective of accelerating profitable growth.
• Liaising with our in house ads team on a daily basis to ensure creative changes and optimisations are implemented in a consistent testing and scale manner.
• All aspects of asset coordination – gathering creative assets, implementing the briefing process, ad copy generation, coordinating brand sign off and ensuring that ad naming conventions and UTM parameter specifications are strictly adhered to.
• Documenting A/B tests and experiments, tracking optimisations and capturing learnings.
• Undertaking analysis to contribute to attribution methodologies and wider business ecommerce metric analysis such as AOV from ads or Blended ROAS / MER market wide.
• Managing ad platform pixel implementation and regular checking, conversion API integrations, and managing our product feed to optimise dynamic ad formats.
• Build and refresh first party data lists for effective targeting and manage the integration between our customer data platform and the ad platforms.
• Responsible for creative strategy based on performance based decisions.
• Support in ad platform commerce surfaces eg Instagram & Tik Tok shop.
• Managing and building reports and contributing to forecasting processes. Be comfortable with forecasting spend levels and reporting on week on week / year on year trends.
• Contribute to targeting and audience discussions and creative ideation sessions.
• Will be responsible for managing a Paid Executive to assist with the day to day of account management (hiring soon).

WHAT YOU NEED

• At least 5+ years of experience in managing paid marketing accounts within a DTC environment.
• Experience within other digital marketing channels such as Amazon Ads would be advantageous.
• Experience with a in house DTC ecommerce environment is a must.
• Experience within an in house creative team producing a stream of concepts and iterations ready for testing in ABO, CBO and other testing structures.
• Advanced analytical skills with the ability to quickly identify trends, manipulate reports and suggest changes based on data.
• Innovative and able to proactively find solutions to problems such as unexpected low ROAS or CPA spikes.
• Thrives in a fast paced environment. Ability to manage multiple ad creatives and parallel testing of concepts and iterations.
• A can-do attitude and ability to self-motivate in and our of office. Must be able to manage themselves and priority workload individually.
• Excellent relationship-building skills in order to build rapport with internal and external stakeholders.
• Comfort in reporting on CACs, MER, Blended ROAS, & other main ecommerce metrics and KPIs.
• An ability to improve your results environment outside of the paid social channels. Landing page suggestions, discount structures, product imagery and alike.
• An understanding of top of funnel and attribution holistic approach to paid media spend.

The PerksFirstly, you’ll be joining a glorious team of towel traders, with a shared mission to make the world brighter through sheer joy and saving the planet. Secondly, we have a fully stocked drinks fridge and more salt & vinegar snacks than you can shake a stick at. Thirdly, you’ll be involved in intense discussions, like whether a burger is a sandwich or not (it definitely isn’t). Fourthly, you’ll genuinely feel right at home here, working hard, having fun, and actually making a difference. We’re not sure if ‘fifthly’ is a word, so we’ll stop now.Plus, you’ll get other cool things like the Cycle to Work scheme, tech scheme, a wellbeing membership, health insurance, Enhanced Maternity & Paternity, regular team socials as well as some glorious Dock & Bay products to show off to all of your friends.We’re a certified Great Place to Work and London Living Wage employer, too. Because we know how to look after people.Want to know more about our team and culture ? all you need is 5 mins: ;utm_medium=member_desktopSound good? If yes, we’ll trade you a CV, your portfolio and a short cover letter for a chance to join the best brand ever*.*totally unbiased opinion.Diversity CommitmentDock & Bay is an equal-opportunity employer and we are committed to creating a diverse & inclusive environment free from any kind of discrimination. We strive to provide all employees with a safe space to thrive, where they can share ideas & opinions regardless of their backgrounds or perspectives. Although we are not perfect, we continue to learn and our commitment to Diversity and Inclusion is a priority. Ultimately, our goal is to be diverse and inclusive at every level of our workforce. We are a welcoming team and encourage you to be yourself so that we can work together to make an impact.

Expected salary

£55000 per year

Location

Southwark, South East London

Job date

Thu, 08 Aug 2024 22:45:32 GMT

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