Growth Marketing Lead, Europe

Job title:

Growth Marketing Lead, Europe

Company

Canva

Job description

Job DescriptionJoin the team redefining how the world experiences design.Hiya, g’day, mabuhay, kia ora, 你好, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.Where and how you can workThe buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. You’ll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef, Shay, and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.What you’d be doing in this roleAs Canva scales change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.At the moment, this role is focused on:

• Developing and ownership of country growth strategies (MAU & revenue) plans for 7 key markets across Europe
• Collaborating with data science teams to establish and evolve targets in line with new business needs
• Working with PMM and Research to uncover local insights to inform creative strategies across the region
• Creating bespoke messaging platforms and assets, rooted in local insights to drive local relevance and expedite growth across the region
• Working in partnership with internal performance channel specialists to optimise mid & lower funnel campaigns to deliver against user growth & revenue targets
• Exploring new routes to market to drive growth through experimentation (e.g. Partnerships, Events, Lifecycle Marketing)
• Coaching a team of 5 talented local marketers, distributed across priority markets
• Partnering with cross functional leadership team to ensure connectivity between Performance Marketing and other Marketing disciplines (Owned Social, Community & Brand)
• Owning performance reporting across all markets to ensure we are on track to meet our Crazy Big Goals, and identifying solutions & support requirements to address if not

You’re probably a match if

• You have in depth & demonstrated experience of managing Growth Marketing across Europe (ideally at both a market and regional level)
• You are goal oriented and can motivate a team to do whatever it takes to meet targets
• You are naturally analytical and get a buzz from uncovering emerging trends from different data sources
• You have creative ideas & creative development experience (in particular, working with agencies)
• You are a self starter and can build processes from scratch but follow a playbook when you need to

About the teamMarketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.As part of the International Marketing Group, our Europe Marketing team for driving market-specific growth goals and comprehensive market strategies across Europe across a variety of functions – performance marketing, brand, events, partnerships, social, community engagement and other growth channels.What’s in it for you?Achieving our crazy big goals motivates us to work hard – and we do – but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.Here’s a taste of what’s on offer:

• Equity packages – we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.Other stuff to knowWe make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above – we still want to hear from you!Please note that interviews are conducted virtually.

Expected salary

Location

London

Job date

Sat, 30 Nov 2024 01:18:43 GMT

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