Growth Marketing Manager

Job title:

Growth Marketing Manager

Company

Carwow

Job description

Job Description:About CarwowWe’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination – it was just the first leg. Why stop there when we could also help them get a great price?So we decided we wanted to revolutionise selling cars, just like we did with buying them. That’s when we introduced our game-changing ‘sell my car’ product.Today, our dedicated team of over 500 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).And we’ve got plenty left in the tank.Working hereSo, what does Carwow look like under the hood?We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!Bonding as a team is important to us – whether we’re rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.About the roleYou will work closely with our Senior Growth Marketing Manager to develop and execute our growth strategy with a specific focus on driving revenue and customer acquisition via Paid Social.You will be responsible for developing our targeted marketing approaches across our Get Your Car, Sell My Car and Demand Generation activities. These activities run across the UK, Germany and Spain where you will be responsible for the planning, optimisation and reporting of the programs. Whilst paid search has been our main growth channel, we now need to diversify into other channels and have significant opportunities and headroom and this role is pivotal to that channel expansion.Working closely with our Customer Data Platform you will develop audience strategies to drive performance of this channel. You will collaborate with our Marketing Analytics, Brand Marketing and Media Operations teams to deliver the best results for the business.What you’ll be doing

• Development of Carwow Group’s paid social strategy
• Manage, plan & optimise Carwow Group’s paid social activity
• Identify and test new and innovative growth opportunities to deliver on CPA and revenue goals
• Stay abreast of industry trends and best practices in Growth Marketing – and seek to innovate
• Manipulate and analyse large, complex data sets turning them into actionable business insights
• Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts
• Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalized
• Constantly find methods to increase efficiency through automation and tools
• Familiarity with A/B testing methodologies and execution

What you’ll need

• Growth obsessed and a digital native with experience in developing and running campaigns across digital marketing channels
• Deep knowledge and hands on experience in managing paid social campaigns across Meta and TikTok. Experience of managing YouTube and BVOD activity would be very welcome
• An adaptable self-starter who can work in matrixed structures and is used to scale up environments
• Experience working with large budgets in an online focused company
• Strong technical skills in data manipulation using SQL (a bonus), Tableau or Excel
• Experience in pre and post campaign analysis
• Highly developed analytical and planning skills
• Excellent communication and collaboration skills
• A love of thinking outside the box and developing creative & innovative solutions

What the interview process looks like

• Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
• Step 2: 1 hour video-call with 2 the Hiring Manager & a member of the team
• Step 3: 1 hour in-office task-presentation with the Hiring Manager & Department Director

What’s in it for you

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options – when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill – our mental wellbeing partner
• Enhanced holiday package, plus bank holidays

• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house – because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Expected salary

Location

London

Job date

Sat, 27 Jul 2024 02:06:07 GMT

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