Tesco
Job title:
Head of Brand & Communication – Clothing (12 month Parental Leave Cover)
Company
Tesco
Job description
About the role:We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. Please talk to the Hiring Manager about how they can support you.We are delighted to share that an opportunity has arisen for a Head of Brand & Communication across Clothing (F&F) to join us here at Tesco. This person will lead the brand and communications development and execution across Clothing (where the predominant own brand is F&F).The key focus areas are around improving the customer perception for Clothing, developing customer-led strategies to drive new customer growth, and contributing to the long-term vision for this business area.You will be responsible for:
- Developing and landing clothing own brands and propositions, across the 6Ps, using customer insight and finance data to fuel them. This will involve close and effective partnership with multiple teams (including Buying, Merchandising and the broader Marketing teams)
- Crafting and implementing effective and award-winning marketing communications, partnering with multiple agencies and marketing teams to deliver with some ‘end to end’ accountabilities (including briefing, ATL creative development and effective media management and delivery)
- Partnering with the central marketing teams to deliver personalisation and CRM plans that are relevant and timely for the Clothing consumer
- Developing and landing brand guidelines, some aspects you will own with your team and others you will need to partner with other teams to land
- Leading a team of marketing professionals with expertise in brand, proposition, communications and media, supporting their development and growing their technical skills and commercial views
- Ensuring clear and effective brand translation across all touchpoints including online, collaborating with the relevant teams (Online business team, Online marketing teams etc) to make happen
- Collaborating with marketing channel teams (including PR and email)
- Forecasting, tracking and owning budget, improving value for money & ROI
- Driving ongoing processes improvements to make work and execution simpler
You will need:
- Proven experience in a senior leadership position within Brand and Marketing at a retail or consumer-facing brand
- Experience working on large budgets and Marketing plans and developing fully integrated communications
- An ability to inspire teams and people with extensive line management experience
- Excellent leadership skills
- A passion for creating excellent brand and advertising communications
- A creative, curious, and thinking mind
- The ability to translate insight into action at pace
- Experience leading the creative development process and handling multiple creative agencies
- Excellent communications skills
- A collaborative approach to working with agencies and internal partners
- The ability and energy to work in a fast-paced, high-pressure environment
You will be:
- A solution orientated, flexible and pragmatic self-starter, always happy to pitch in
- Someone who enjoys working as part of a lively, dynamic, and fun team
- Confident resolving ambiguity if presented with a new scenario, putting forwards proposals for change to make something more effective
- A good communicator, able to synthesise and simplify for colleagues of all levels
What’s in it for you:We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:
- Annual bonus scheme of up to 45% of base salary
- Car allowance of £7,320 per annum
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Buy holiday salary sacrifice scheme (for salaried roles)
- Private medical insurance
- Retirement savings plan – save between 6% – 10% and Tesco will contribute 1.5 times this amount
- Life Assurance – 5 x contractual pay
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
- The right to request flexible working from your first day with us
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
- A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
- Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds.
About usOur vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We’re committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process.We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern -combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate.
Expected salary
Location
Welwyn Garden City, Hertfordshire
Job date
Sat, 17 Aug 2024 23:43:31 GMT
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