Head of Business Development (£120k OTE)

Job title:

Head of Business Development (£120k OTE)

Company

Ellipsis Marketing LTD

Job description

to be the best in the world at SEO Content. Our 20-person remote team combines ambition with real results.As Head of Business Development, you’ll drive our growth from £1.3M to £1.8M in 2025 while expanding margins. You’ll win and grow partnerships with B2B marketing leaders at $2M-50M ARR companies, combining sharp commercial instincts with deep understanding of organic acquisition strategies.You’ll own both agency partnerships and our FALCON AI (SaaS) product growth, taking full responsibility from strategic direction through hands-on execution.This role particularly suits an experienced Account Manager with strong consultative sales skills and technical aptitude. We’re also open to candidates from other backgrounds including Business Development, Strategic Partnerships, or Client Success who have proven ability to drive revenue growth through relationship building and execution excellence. The ideal candidate has sold high-ticket solutions, understands medium-length sales cycles, and has developed the expertise to drive both new business and retention.Trusted advisorAt Ellipsis, we succeed by being trusted advisors to our clients. Your role requires both strategic insight and execution excellence. You’ll transform complex information into client opportunities, then fully own the implementation process.The SEO industry has its share of disappointing firms. Our clients value our honesty, integrity, and expertise. You won’t earn their trust through aggressive selling – you’ll earn it by genuinely understanding their business challenges and delivering results.Your first 6 months will focus on mastering our approach while driving client retention. You’ll learn our clients’ definitions of success, enabling you to spot natural expansion opportunities that feel like helpful recommendations rather than sales pitches. From there, you’ll expand into aggressive new business growth.This balance of trusted advisor and effective executor is what distinguishes exceptional partnership leaders. We need someone who can maintain strong relationships while independently driving growth initiatives to completion.Building on our foundationsYou’re joining a business with momentum. Our marketplace presence, established client relationships, and inbound marketing engine already generate consistent leads from great-fit potential clients.The position opens as our previous Head of Partnerships moves on after driving 3.5 years of successful growth. We’ve maintained 40% year-over-year revenue growth and have ambitious plans to continue this trajectory.Ellipsis’ success rests on 3 pillars:

• Technology: FALCON AI is our in-house keyword selection product that uses machine learning to predict the ranking for SEO Content. FALCON AI is in-house, patent-pending technology we’ve built to solve the “hit and miss” problem with SEO. FALCON AI was featured

9 months before ChatGPT’s release – we were VERY early on AI – and now serves as both our competitive advantage and a standalone SaaS product. * Expertise: We get proven results from an experienced in-house team. We do everything from the SEO strategy, to the content production, to the writing, to beautiful graphics, in-house.

• Process: Our clients get quality content they can count on, on time, every time. We produce a very high volume of content each month, and make sure each piece is perfect. We take quality really seriously.

AI has rewritten the SEO rulebook, but we’ve already adapted. . SEO is changing! Google’s AI Overviews are redirecting clicks! Agencies are tracking metrics that no longer matter! While they scramble to catch up – we’ve already solved these problems, and we’re taking more and more market share. We’re excited to find the right person to help us move forwards.Core Responsibilities:Revenue Growth (60%)

• Drive agency revenue in 2025 from £1.3M to £1.8M (continuing 40% YoY growth we’ve enjoyed for the last 4 years in a row)
• Expand FALCON AI SaaS revenue in 2025 from £50k to £150k
• Own complete sales cycle from lead generation through close
• Build and maintain key client relationships
• Structure and optimize pricing and packaging
• Lead expansion beyond WordPress ecosystem – where we came from, and have a lot of clients to-date

Strategic Leadership (25%)

• Partner with Strategy team to develop client solutions
• Drive organic marketing strategy discussions with clients
• Challenge and refine technical recommendations
• Own client-facing strategic presentations
• Identify market opportunities and threats
• Mentor team members in client relationship management
• Make decisive decisions with incomplete information when necessary

Team Collaboration (15%)

• Work closely with Strategy and Content teams
• Identify skill gaps and lead targeted training initiatives
• Drive alignment between sales promises and delivery
• Support team success in high-priority situations
• Take ownership of cross-team challenges without waiting for direction

Requirements

• Proven track record driving B2B services revenue growth and growing $50k+ ARR partnerships
• Demonstrated ability to drive initiatives through to completion independently
• Commitment to learn our approach to content-driven growth
• Ability to discuss technical concepts confidently
• Excellence in both strategy and execution
• Track record of cross-functional collaboration
• Comfort working remotely and managing global relationships
• Strong commercial acumen with the ability to understand and sell complex services
• Excellence in both identifying and executing opportunities
• Sharp strategic thinking
• We use a mix of software to get the job done, favouring flexible platforms that are best-in-class at one specific thing rather than generalist platforms like Hubspot. We build a lot of our own software including automations and genAI usage that is extremely advanced. You should feel comfortable learning and leveraging our software stack.

We’ll offer a crash-course in our unique approach to SEO Content — which is than the industry standard! — and to our unique technology (FALCON AI), and we’ll need you to pick this up like a sponge and take it forward into client discussions.This role has a requirement to travel a 6-8 times a year for our team meetups, and to international conferences typically in the US and Europe.Compensation:Our compensation structure reflects our experience that successful partnerships require a deep understanding of our unique approach. The first six months focus on building this foundation, with increasing earning potential as you apply this knowledge.£70,000 base salary with £120,000 OTE (full earning potential from month 7, expected £90-110k in Year 1; ). The variable compensation is calculated:

• Commission structure:

• Months 1-3: Base salary only.
• Months 4-6: £3,000 quarterly retention bonus (90%+ retention by revenue).
• Months 7+: Full commission structure:

• £3,000 quarterly retention bonus (90%+ retention by revenue).
• Tiered commission on net account growth (starting at 3% for initial growth, increasing to 6% at highest tier)
• New client acquisition: £2,000 per client (£20k+ ARR), with an extra £1,000 per client from the 11th client onwards each year.
• FALCON AI: flat 10% of all your revenue.
• Notes:

• Commissions are uncapped 💯
• We strongly encourage sustainable growth. To that end, a 50% commission clawback applies to churn or spending decreases within the first 12 months of a new client relationship, or the client expansion. The quarterly retention bonus is excluded from this.
• Commission excludes pre-existing baseline revenue. This will be clearly defined during onboarding.
• We have modelled £90k to £100k for Year 1, and then £110k to £140k for Year 2.

We’ve very carefully built this structure to reward sustainable growth through both acquisition and relationship building. The retention bonus will naturally focus your attention on larger accounts, but it’s important to note maintaining strong relationships across your client base remains essential.Benefits

• This is a full-time, 100% remote role. Work from home, or the beach! 4 hours’ daily overlap with UK time is required.

• We have a lot of clients in the US and California, so you’ll need to be available for client and new business calls in the 4-6pm UK slot a couple of days a week (generally don’t go later than this, but you’ll need to be available as needed).
• 28 days of paid holiday

• An additional 1 paid holiday day a year with each year of tenure, up to a maximum of 5 additional days
• 4-day work week, once a month
• Genuinely

, although noting the meeting schedule requirements above * Regular team retreats; last was Edinburgh, previously in Oxford, Madrid, and Budapest; next is at the end of March
, and * You’ll work for a sustainable, ethical company: we are aiming to become a B Corp by the end of 2025This is a pivotal role driving Ellipsis’s next phase of growth. We need someone who can both spot opportunities and drive them through to completion, combining strategic thinking with hands-on execution.The application processIt’s important we find the best candidate for this position, and our selection process will reflect this.Much of our company Wiki is externally accessible, and you’re encouraged to read through this before applying. . This tells you what we’re looking for and reading this will significantly increase your chance of success!We’ll review applications on a rolling basis but interviews start after the closing date. There’s thus no benefit to rushing to apply: we will bias heavily towards your application’s answers rather than your CV, and we’d love for you to take your time.We’re fortunate to receive a large volume of applications. You can make your application stand out by paying special attention to the main responsibilities of this role, and “how to apply”. If you think you’re a fit, or could be a fit – go for it!We use video calls for interviews. You’ll have video interviews using Google Meet, including with members of the Leadership team and the Managing Director.We understand that this is as much you interviewing us, as the other way round. Throughout the interview process, we’re extremely happy to answer your questions about the business, working here, and the future of the company.The final stage of our hiring process is a paid test project, which will be similar to work you could expect to do if you were hired. We’ll give you a week to complete the project, and expect it to be 4-6 hours of work.Following the completion of trial projects, we’ll ask for professional references from your previous 2 managers. We ask candidates to introduce us to their references, for a 10 minute call.We do great work for clients and are building an ethical business that lets everyone do their best work. If you think you could be the next person to join our team, please apply 🙂How to applyPlease apply through Workable: . We will decide who progresses to the next stage based on the form you submit, and your CV. Please give us a good reason to select you! Taking the time to research the role, , what we do, and what you can do for us will increase your chance of success. Your cover letter is where you have the space to do this.Ellipsis is an equal opportunity workplace and is committed to equal employment opportunity.Whilst we love technology and sit at the leading edge of its adoption (we automate hundreds of thousands of actions a month internally), we want to hear from you rather than from ChatGPT.We will be screening applications for AI-generated content and will automatically disqualify AI-generated applications. Roughly a third of applications either don’t read or ignore this point; please don’t ignore it! And thank you in advance!The deadline for submission is the end of the day, on 28th March 2025.

Expected salary

£115000 – 130000 per year

Location

United Kingdom

Job date

Fri, 07 Mar 2025 23:58:08 GMT

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