Head of Demand Generation

Job title:

Head of Demand Generation

Company

Hadrian

Job description

Are you driven by the challenge of scaling demand generation and excited to shape the growth trajectory of an innovative SaaS company?Then this is the opportunity you’ve been waiting for! Take the lead in fueling Hadrian’s growth and make a significant impact on our journey to dominate the cybersecurity market.Who are we:We are Hadrian – a cybersecurity startup. A force reshaping the future of cybersecurity. Founded in August 2021, we’ve secured €20 million in funding and the backing of ABN AMRO Ventures, propelling us into a new era.Our goal is to provide companies with a real-time Offensive Security platform, viewing security through a hacker’s eyes because, well, hackers understand hackers best. We continuously map the digital footprint of organizations, discover risks, and prioritize remediation for security teams to harden their external attack surfaces.Located in Amsterdam’s buzzing Leidseplein and London’s famous Baker Street, our diverse team from 20+ countries is on a mission to revolutionize security. Join us in securing over 200 businesses and be at the forefront of automated offensive security.Your Role:As the Head of Demand Generation at Hadrian, you will be pivotal in driving the company’s growth trajectory by building a robust pipeline for our sales team. Your role is central to scaling our demand generation efforts, enhancing inbound traffic, and optimizing lifecycle marketing to ensure that Hadrian remains at the forefront of the cybersecurity landscape. You will have the opportunity to shape and grow the function, leveraging a healthy marketing program budget and the freedom to establish innovative ways of working.What you will do as a Head of Demand Generation at Hadrian:

• Demand Generation: Drive qualified leads to our sales team through targeted outbound efforts, leveraging SDRs, events, and Account-Based Marketing (ABM) campaigns.
• Inbound & Website Optimization: Boost traffic to Hadrian’s website via SEM, paid acquisition, SEO, social media, referrals, and other inbound channels, with a focus on converting visitors into qualified leads.
• Lifecycle Marketing: Nurture leads and users throughout the funnel, aiming to enhance lead quality, drive upgrades, expand revenue, and improve retention rates.
• Ops & Analytics: Collaborate with GTMOps to manage tools and analytics, ensuring full-funnel growth and optimization across all marketing activities.
• Leadership: Build and manage the demand generation team, overseeing demand generation, inbound marketing, and lifecycle functions.
• Cross-Functional Collaboration: Work closely with Product Marketing, Content Marketing, Sales, and Product teams to ensure the success of marketing campaigns.
• Budget Management: Strategically allocate the marketing budget to maximize ROI across various channels, experiments, and investment opportunities.

You are fit for this job because you:

• Bring 10 years of relevant work experience, with at least 5 years in a similar role within a high contract value B2B SaaS environment.
• Have a proven track record in scaling demand generation in early to mid-stage startups.
• Are passionate about and deeply understand the B2B SaaS cybersecurity landscape.
• Possess extensive experience in managing marketing program budgets, forecasting, and team hiring.
• Are proficient in digital marketing channels and tools, including SEO, SEM, email marketing, social media, and content marketing.
• Hold a Bachelor’s degree in Marketing, Business Administration, or a related field; additional certifications in demand generation or marketing automation are a plus.
• Excel at analytical thinking, with the ability to interpret data and derive actionable insights to drive growth.
• Demonstrate strong leadership skills, with experience in managing and developing high-performing teams.
• Are a collaborative communicator, able to work effectively across teams and influence key stakeholders.
• Have experience with marketing automation platforms and CRM systems.

Benefits at Hadrian:

• Permanent contract
• Unlimited paid holiday
• Stock options package
• Mobile phone stipend
• Laptop
• Work-from-home budget
• Joyful team activities

Hadrian’s working culture offers:

• Freedom and opportunity to be involved in other projects
• Chance to be creative and innovative
• Communication and collaboration with other divisions
• Domain knowledge in the Cybersecurity industry
• Open and inclusive environment (team activities, interest groups, kudos and concerns sessions)

Why you want to be part of Hadrian

• Make the internet safer. We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker’s perspective
• Board a primed rocket ship. Hadrian is growing fast; the team is approaching 70 wonderful people, notable customers are signed and significant funding is raised. Now is the time to join our high-growth journey
• Be part of a strong and dynamic culture. Our values define who we are as a group, and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth

Sounds like the role for you? Hit the apply button!Our clients are seeking a world-class and reliable digital security service. That is exactly what we are offering. Therefore, a background check will be part of the application process.

Expected salary

Location

Amsterdam, Noord-Holland – London

Job date

Sat, 17 Aug 2024 22:23:21 GMT

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