Head of Demand

Job title:

Head of Demand

Company

TLC Worldwide

Job description

⭐⭐⭐ WE ARE HIRING A HEAD OF DEMAND⭐⭐⭐Are you ready to join the world’s premier MarTech solution?TLC is THE leading global MarTech solution that rewards our client’s customers behaviour with experiences through their marketing activities. Now operating from 14 worldwide hubs, the TLC Cosmos platform connects millions of consumers with over 150,000 experience reward venues. We trust in decades of proprietary data to ensure we offer the right experiences to every consumer for our corporate client’s campaigns.In February 2024, TLC formed a strategic partnership with BD-Capital, a UK based private equity firm. The collaboration provides both financial backing and strategic guidance, fuelling TLC’s mission to enhance its market leadership and expand its global footprint in data-driven loyalty solutions.At TLC, we know that experiences make life more rewarding!We are looking for innovative, passionate and caring people to join our team and help us continue to build our success story!Job Summary:We’re seeking a dynamic and results-oriented Head of Demand Generation to join our team and lead our global marketing efforts. In this pivotal role, you’ll be the driving force behind our revenue growth, developing and implementing cutting-edge strategies that capture the attention of new customers and nurture existing relationships.This is an opportunity to make a significant impact on a growing business. You’ll have the opportunity to work with cutting-edge marketing technologies, collaborate with a diverse and talented team, and shape the future of our demand generation efforts.What You’ll Do:

• Architect and execute comprehensive, multi-channel demand generation strategies that deliver scalable revenue growth
• Spearhead the implementation of always-on digital nurture programs
• Collaborate with the CSO to refine ideal customer profiles and ‘right to win’ strategies
• Harness the power of marketing automation to streamline lead generation
• Analyze campaign performance with a keen eye, embracing a test-and-learn approach to continuously optimize results and ROI
• Oversee global in-market lead generation activities, ensuring a steady stream of high-quality leads for our sales team
• Develop and maintain insightful dashboards and reports to track the effectiveness of demand generation activities
• Manage budgets efficiently, maximizing the return on every marketing dollar spent
• Lead and mentor a team of demand generation specialists across multiple region

Skills and Experience:

• A bachelor’s degree in marketing, business, or a related field
• Several years of experience in B2B demand generation across multiple geographies
• A proven track record of developing and executing successful, data-driven, multi-channel campaigns
• Strong proficiency in marketing automation tools and CRM systems
• Demonstrable results in account growth, recurring revenue, and new account penetration
• Exceptional analytical, problem-solving, and leadership skills
• The ability to thrive in a fast-paced environment and deliver results under pressure

Preferred kills:

• Experience with digital marketing channels and account-based marketing strategies
• Knowledge of the loyalty and promotional marketing industry
• Project management certification

🥳 Here’s what we’ve got to offer:

• Dynamic & collaborative team
• Creative work environment
• Career progression and upskilling opportunities
• Weekly Happy Hour
• TLC Wellness
• Global Clients & Team exposure
• TLC ‘Fun Club’ & Social Calendar (known to include pizza deliveries!)
• TLC Gives Back – Charity partner/off site days.
• ‘The Frankies’ – Our very own awards/staff recognition event. 🏆

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.If you are ready to be part of the TLC Worldwide success story, click to apply today! 📝😁 We look forward to seeing your application!For 30 years, we’ve been connecting people with experiences that match their passions. The uniqueness of our business model is doing this for a fraction of the real value, making it commercially viable for companies to offer free experiences to their audience as a reward for sales, engagement and loyalty.

Expected salary

Location

London

Job date

Thu, 05 Sep 2024 04:55:58 GMT

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