Head of Growth Marketing – Europe

Overview

Storyblok is seeking a dynamic Head of Growth Marketing to drive our company’s growth and brand awareness. As a strategic leader, you will oversee a team responsible for digital marketing, global events, content marketing, and campaigns. Your focus will be on developing and executing innovative strategies to increase customer acquisition, engagement, and retention. You will also play a key role in building and maintaining our brand identity and reputation.

ESSENTIAL JOB FUNCTIONS

• Develop and execute a comprehensive growth marketing strategy aligned with company objectives, sets pipeline goals and establishes clear OKRs to reach objectives.
• Lead and inspire a high-performing team of marketing professionals, fostering a collaborative culture with sales and other cross-functional teams.
• Collaborate closely with the GTM organization to develop and execute a campaign hierarchy that aligns with and supports sales plays.
• Foster a data-driven culture and utilize analytics to inform decision-making, measuring the impact of marketing efforts on sales pipeline and revenue.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and website optimization, ensuring alignment with our campaign hierarchy.
• Develop and execute targeted digital campaigns that contribute to the agreed marketing attribution goals and measure their impact on revenue.
• Optimize digital marketing efforts based on GTM feedback and performance data.
• Plan and execute global events, conferences, and webinars that align with our GTM strategies.
• Manage event budgets and logistics, ensuring a market leadership and memorable experience for attendees. Measure event effectiveness and generate post-event reports to inform future marketing efforts.
• Develop and implement a content marketing strategy that supports our campaign hierarchy and sales plays, addressing buyer pain points. Measure content performance and optimize content strategy based on GTM feedback and analytics.
• Develop and execute targeted campaigns that align with sales plays and address specific buyer pain points. Measure campaign effectiveness and optimize campaigns based on GTM feedback and performance data.
• Ensure consistent brand messaging across all channels, supporting sales efforts and building brand awareness.
• Recruit, hire, and develop a talented marketing team that is aligned with the company’s strategic goals. Foster a positive and collaborative team culture that supports the company’s overall growth strategy.
• Manage team performance and budgets, ensuring efficient resource allocation and meeting marketing objectives.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certifications in digital marketing, marketing automation, or sales enablement are a plus.
• Proven experience in B2B growth marketing, with a focus on driving customer acquisition, engagement, and retention.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience developing and executing marketing campaigns that align with sales strategies.
• Knowledge of marketing automation tools and platforms.
• Ability to analyze marketing data and optimize campaigns based on performance metrics.
• Experience working in a Forrester (SiriusDecisions) campaign-centric marketing model is a plus.
• Strong leadership skills and ability to manage a high-performing marketing team.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Experience building and maintaining strong brand identity and reputation.
• Familiarity with industry best practices and emerging trends in marketing.

QUALIFICATIONS

• Hands-on mentality
• Passionate about analyzing data and optimizing funnels

Tagged as: 5+ Years