Head of Marketing

Job title:

Head of Marketing

Company

Luko by Allianz Direct

Job description

Your mission in the team:As Head of Marketing for our French business, you will play a pivotal role in driving Allianz Direct’s growth and achieving our ambition to become the #1 digital insurer in Europe. Leading the French marketing team, you will be a key member of the local leadership team and collaborate closely with our international colleagues in Germany, Italy, Spain, and the Netherlands.In a post-M&A context, following the acquisition of Luko and Fri:day, you will spearhead an ambitious growth agenda supported by strategic investments in branding, acquisition, and commercial partnerships. You’ll also have the opportunity to strengthen and expand your team while fostering a culture of growth, efficiency, and customer loyaltyYour Key Responsibilities:

• Develop and Execute Growth Strategy: Plan and implement the growth strategy for Allianz Direct in France, leveraging all acquisition channels (SEA, SEO, Affiliates, Aggregators, Partnerships, ECRM, etc.). Continuously optimize the marketing mix and conversion funnel to reduce acquisition costs and drive customer acquisition.
• Brand Ownership: Lead the brand strategy for the French market in collaboration with the international Brand Tribe and Communications team.
• Customer Loyalty: Enhance customer loyalty through innovative and effective use of email, SMS, and outbound phone campaigns.
• Performance & Reporting Framework: Design and maintain a robust reporting framework to track marketing performance, ensure compliance with regulatory requirements, and provide clear insights to local finance teams and international stakeholders.
• Team Leadership: Manage and develop the local marketing team (currently 6 team members). Drive performance, provide coaching, and create an environment where your team can excel.
• Strategic Collaboration: Play an active role in the local leadership team, collaborate with senior leaders across Europe, and align with Allianz HQ to drive company-wide strategies.
• Data-Driven Decision Making: Use data, analytics, and market research to inform and optimize strategic business decisions.

What do we recommend to be successful?

• 10+ years of relevant experience in digital marketing, ideally in insurance, or alternatively in banking, telecom, or utilities sectors.
• 3+ years in a marketing leadership role, managing annual budgets exceeding €3M.
• A Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Proven team management experience (leading teams of 5+), with the ability to foster a supportive and high-performance culture.
• Strong commercial acumen and negotiation skills, capable of managing complex relationships with marketing partners and agencies.
• Ability to build and maintain relationships with internal and external stakeholders, including Senior Management.
• Excellent communication skills with fluency in French and English (English is the primary internal working language).
• A proactive mindset, with a focus on solutions over problems.
• M&A experience is a plus, but not mandatory.

What is in it for you?This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct’s European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe?

• International Team in Paris (2nd arr): Work with a diverse team in our central Paris beautiful office.
• European Mobility: Opportunities for work assignments across Europe.
• Flexible Remote Work: Embrace a work-from-home option with flexible scheduling.
• Continuous Learning: Benefit from ongoing professional development and training.
• Meal Voucher: Enjoy extensive dining options with our meal vouchers.
• Health Insurance: Comprehensive medical, dental, and vision coverage.
• 28 days of holidays + RTT

Our recruitment process:1. with Alison (our HR Business Partner)2. Hiring Manager interview with Fanny (our CEO) and Francis (our VP Finance)3. Case study + debrief with Ron and Anna (from the global Marketing team)4. with Lea (our VP of Operations and People)In a final call, you will meet with 2 team members from the local marketing team.Allianz Direct France x Luko, Who are we?We created Luko with a simple vision.
50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home. So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be.We started by creating the most transparent and useful insurance company out there:
one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.We created the most intuitive and user-obsessed insurance experience you can wish
for:
subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the recommendation of friends and family.In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, with the aim of becoming the market leader in direct home insurance in France. This makes Luko emerging the strongest neo-insurer. Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.Allianz Direct DNA
Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values:
● Customer obsessed
● Communicative
● Data-driven
● Agility
● Team player
● Open-mindedYou’ve read all the way, you may as well apply!Our company-wide communication language is English (written & spoken).
We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English.Belonging: Diversity, Inclusion & EquityWe believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.

Expected salary

Location

Paris

Job date

Thu, 26 Dec 2024 00:29:44 GMT

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