Head of Performance Marketing

Job title:

Head of Performance Marketing

Company

Ocean Bottle

Job description

ABOUT USOur mission is to bring people together to turn the tide on ocean plastic. It’s our belief that we don’t need a handful of people doing sustainability perfectly, we need millions doing it imperfectly. We have big plans and ambitions and have some great backing behind us – Ocean Bottle is made up of a lean but growing team and this is an opportunity to come join a brand that is going to change the world for the better.Since launching in January 2019 Ocean Bottle has shipped hundreds of thousands of units globally and partnered with brands including Pangaia, Red Bull, The North Face, Golden Globes through to Ed Sheeran. To date we have collected over 1.5 billion of plastic bottles in weight and improved livelihoods at the same time, because whether at home or further afield, everyone should have the right to a clean planet. We are proud of our diversity policy and it’s our belief that better ideas come from a more diverse team and that the ocean needs all of us. Our work is driven by our impact pillars, which we put front and centre to what we do: Ocean Health, Social Good, Closing the Loop and Climate Action. By 2025 our goal is to prevent the equivalent of 7 billion plastic bottles from entering the ocean. Will you help us get there?ABOUT THE ROLEWe’re looking for a super-talented and self-motivated Head of Performance Marketing to join our Marketing team. You will be a skilled growth specialist who is highly data-driven with demonstrated success in leading marketing efforts across both D2C and B2B functions. You will be a key part in driving growth for Ocean Bottle to become #1 Ocean Health Brand by shaping the vision, strategy, and plans based on sharp customer, product and market insights.You’ll oversee the Growth/ Performance Marketing team and manage, optimise, innovate and expand performance marketing channels. You’ll be responsible for delivering strategies to grow new customer acquisition plans. As part of the Marketing Leadership team, you’ll collaborate with your peers and work with the CMO to create a truly global vision for performance marketing. You’ll also work to develop and nurture relationships with stakeholders across our wider team to deliver exceptional results.KEY RESPONSIBILITIESYour core areas of focus across the organisation will be:Effectively develop and identify new strategies to further scale performance marketing function across multiple channels while maintaining efficiencyImplement and continue to refine a comprehensive framework for evaluating performance marketing spend with a focus on optimising key metrics like CAC, LTV and ROIContinue to improve our Amazon, Paid Search and Paid Social channel growth metricsUnlock and scale up other channels like Linkedin, TikTok, Youtube, Affiliates plus any other performance channel opportunitiesDrive the development of end to end marketing and digital acquisition strategies on global scale (UK, US, EU and ROW)Manage, optimise, innovate and expand performance marketing channels through a test-and- learn approach to maximise cost-effective customer acquisitionPartner effectively with our brand, creative and B2B marketing teams to drive a cohesive marketing strategy for the businessServe as a critical thought partner to the CMO and other senior leaders on adapting our performance marketing strategies as our business continues to evolveOversee Ocean Bottle companion app marketing including strategies for driving installs and in-app engagementCollaborate with Sales, NPD, Impact, Tech, Ops, Procurement and wider business leads to identify efficiencies and improve effectiveness in our acquisition channels through innovative approach to strategy, targeting, delivery and capabilitiesIn depth analysis, reporting and forecasting on key performance metrics, identifying areas of opportunity across all online acquisition channels to support company’s growth targets and drive future strategiesDemonstrate curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of workingApply critical thinking skills to identify and size new acquisition opportunities and make new recommendations to drive business growthWHAT YOU’LL GETRemunerationWe’re looking to pay a competitive salary depending on experience. In addition, we offer a range of benefits as detailed below.Other benefits
📈 ​Stock options: we provide stock options so you’re as invested in our future growth as we are!​🏝️ Enhanced annual leave: we’ll give you 25 days of paid holiday, plus bank holidays, and the day off to celebrate your birthday each year! We also offer discretionary leave at the EOY to fully reset!⏰ Flexible working: we have a hybrid working model which includes options for team remote-working months, flexible working, and flexible unpaid leave🍼 Family leave: enhanced family leave for all employees based on tenure🩺 Private Medical Insurance: we offer all employees PMI through Vitality to access high-quality private medical facilities and medical treatments, at a time and place that suits you.🧠 Mental Health Support: all employees can access mental health support through the Spill platform📚 Learning perks: get access to unlimited Professional Coaching through More Happi and £200 towards learning materials, books and courses every year, for your professional development🔋eCommute Programme: access great salary sacrifice deals on electric vehicles through the eCommute Programme run by .🚴 Cycle to Work: get access to 26-40% off your next bike purchase to help you reduce your carbon footprint🧳 Annual team trip: we plan to do a team trip once a year if circumstances allow, bringing our team together to connect, learn and come away inspired👕 Team merch: who better to rep our brand than our awesome team?! That’s why when you join you can get your hands on your very own Ocean Bottle, branded team merch and access to discounts on other products.🐶 Friendly workspace: we have an awesome pet-friendly office in the heart of Soho. We want to make sure our office is a place you want to come to, therefore we put on regular team socials, have a fully-stocked fridge, provide DAME period products in our bathroom, and host regular lunch and learns, to name a few!Equal Opportunities StatementOcean Bottle provides equal employment opportunities (EEO) to all employees and applicants. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognised protected basis prohibited by applicable law. If we can offer accommodations for you in the recruitment process or you have feedback on how to make our recruiting more accessible, please contact us at .WHAT WE’RE LOOKING FORWe are looking for someone who will have experience in the following areas:You have 10+ years’ experience within a relevant experience in both D2C and B2B growth marketingHighly data literate with experience of running paid search, social and Amazon channels in-houseGlobal experience; specifically US GTM strategy developmentProven track record of leading successful performance/ growth marketing functions and demonstrated significant growth in a turnaround or start-up / scale up environmentProven record of managing budgets, leading the development of multi-channel consumer growth strategies.Self-starter with a high degree of commercial acumenSomeone who embodies our values of Do Good, Take Ownership, Drive Innovation and Open Communication

Expected salary

Location

London

Job date

Wed, 18 Sep 2024 01:33:34 GMT

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