Lifecycle Marketing Ecommerce Manager

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

In the role of Lifecycle Marketing E-Commerce Manager, you will report to the Senior Lifecycle Marketing Manager. 

We are considering applicants for the location of London, United Kingdom. 

Core Areas of Responsibility

• Support our international e-commerce markets, including the United Kingdom, EU, and Australia/New Zealand and hit revenue goals for these markets.
• Develop and collaborate global e-commerce lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement
• Leverage internal data by working with product, analytics, and data teams to understand user behaviour in depth.
• Identify lifecycle areas of opportunity, and implement programmes to increase conversions and retention optimization
• Work directly with marketing partners and external partners to deliver global e-commerce Marketing campaigns.
• Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product — including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, and optimizing ongoing campaigns.
• Develop and oversee a roadmap that prioritises high-impact campaigns for international regions.
• Implement scalable retention marketing programmes using AB and multivariate testing strategies and quickly apply insights.
• Manage the development of assets (email, push notifications, in-app, in-product collateral, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines.

About You

We get excited about candidates, like you, because…

• You have 8+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable.
• You have experience working in the ECommerce industry
• You have experience using marketing automation tools or email marketing platforms Braze EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
• You have experience working with complex localised marketing projects, coordinating logistics with many different international partners
• You have experience working with technical and business teams in different countries and time-zones.
• You have experience using marketing and product analytics tools (i.e. Mixpanel)
• You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration
• You have a Bachelor’s Degree in a quantitative discipline (Math, Economics, Statistics), Marketing, or Business.

About the Team

The Lifecycle Marketing (CRM) team meets important goals across growth, engagement, and retention touching all businesses — AVOD/SVOD (advertising video on-demand / subscription video on-demand), E-commerce, Events, and Games. We have grown the successful Crunchyroll service to over 10 million paying subscribers and over 100 million registered users internationally. We connect with users by tapping into an important set of marketing channels — email, push notifications, in-app messages, landing pages, and house ads.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Take Time for You – Accrued PTO, Summer Fridays, Company Christmas vacations, and flexible schedule, Hybrid work schedule.
• Find Balance – Online yoga & wellness classes.
• Work hard, watch hard – Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store.
• Level Up – Prepaid Udemy account, professional development courses & conferences.
• Press Play – Game nights, anime nights, online team buildings & celebrations.
• Best-in class company paid private medical, dental, vision.
• Salary contribution into a DC Pension Plan.
• Reimbursement for travel to and from the office.
• Paid parental leave for birthing parents and non birthing parents.
• Employee Assistance Program (EAP) with counseling sessions available 24/7.
• Gym and Meal allowances.
• 8 Company paid Holidays plus 20 days of annual leave.

#LifeAtCrunchyroll #LI-Hybrid 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It’s just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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