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Summary Get ready to dive into the world of marketing magic! The Marketing Assistant works closely with the Marketing Director to create marketing campaigns, design media assets, and keep web and social platforms on trend. This position is responsible for maintaining internal ticketing systems, and communicating with managers and customers to create marketing promotions and strategies. Occasional unsociable duty hours (nights, weekends, etc.) required for special events. Responsibilities Marketing Assistant (Developmental): Assists in the administrative duties associated with planning, initiating, and implementing a comprehensive marketing program including public relations, advertising, research, and commercial sponsorship. Assists with the coordination of MWR publicity through newsletters, newspapers, plans of the day, brochures, posters, and other media sources. Prepares draft articles for newspapers and newsletters. Assists in researching and developing resources available to provide cost effective and profitable programs, events, promotions, and activities. Assists in the preparation of brochures, flyers, posters, videos, newsletters, and other media sources. Ensures media distribution. Maintains calendar of command events to assist with coordination and promotion. Performs a variety of clerical assistant tasks such as controlling correspondence, preparing routine correspondence, responding to telephone inquiries, etc. Performs other related duties as assigned. Marketing Assistant (Target Level): Supports the development and implementation of marketing initiatives for the Services Squadron. Working under the guidance of the Marketing Specialist, contributes to identifying and executing marketing strategies aimed at improving efficiency, boosting participation, and increasing revenue for Services activities. Participates in both qualitative and quantitative market research, utilizing standard industry practices, specialized software, and customized research tools tailored for local needs. Administers surveys, gathers and organizes data, and collaborates with the Marketing Specialist in analyzing findings. Monitors consumer trends and communicates their relevance to ongoing activities, recommending program adjustments and enhancements as needed. Contributes to the creation of training programs for Services employees on topics related to marketing, including marketing processes, advertising strategies, customer relations, and media techniques. Attends major Services Squadron events, providing actionable marketing insights to activity managers. Assists in the execution of advertising campaigns by gathering information on upcoming events, special programs, and offers, and supports the development of communication strategies to effectively reach target markets. Advises activity managers on the design of advertising materials and the selection of appropriate media channels. Assists in planning marketing campaigns, considering the characteristics of target audiences and the optimal media mix. Collaborates with on- and off-base media in coordination with the Public Affairs Office and arranges photographic support for Services functions. Prepares and delivers presentations for base events such as newcomers’ orientation and Commander’s calls. Performs additional related duties as assigned, with potential travel required. If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12527782 Requirements Conditions of Employment Qualifications Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant’s eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 09/08/2024 Business Based Action Family Member Preference Military Spouse Preference Outside Applicant Veteran Spouse/Widow/Parent of Veteran Transition Hiring Preference The area of consideration for this vacancy announcement is citizens, permanent residents, and legal residents of the United States (US) who reside within the local commuting area (60 mile radius) of RAF Croughton, United Kingdom (UK), or will do so within the next 30 days. Permanent and legal residents of the US must be citizens of a NATO country, unless authorized to reside in the UK as a dependent of an employee who serves in support of the US Visiting Forces. Eligible applicants must possess a US-issued social security number and be able to provide documentation proving residency status in the UK. Documentation could include PCS Orders, UK Visa, etc. Applicants cannot be ‘ordinarily resident’. A person is considered to be ‘ordinarily resident’ if they have resided in the United Kingdom (UK) for more than 366 days without an affiliation to the US Visiting Forces. Time spent in the UK as an employee, or dependent of an employee, of a US agency serving and supporting the US Visiting Forces (i.e., active duty military, federal civilian, AAFES, Red Cross, one of the contract universities, a military banking facility or federal credit union, or US government contractors) is not counted toward being ‘ordinary resident’. In accordance with the Status of Forces Agreement between the US and the UK, British citizens may not apply for US NAF positions; however, they may be eligible to apply for local national positions on base. In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience (MUST BE SUPPORTED IN RESUME): NF-02 (Entry Level): Must have experience in responsible clerical and office work, which provided knowledge of basic computer operations. Must have experience working with Microsoft Office Automation (MS Word, Excel, PowerPoint). Experience with Adobe Suite is highly desirable, but not required. Must possess skill in dealing with customers and public. Must have the ability to read, write and speak English. Occasional unsociable duty hours (nights, weekends, etc.) required for special events. NF-03 (Full Performance Level): In addition to the above, Experience which provides a general knowledge of marketing/advertising principles and practices. Experience must demonstrate the ability to perform research, select, arrange and compose material and maintain well-organized files. Must have specialized experience which demonstrates the ability to design and layout advertising copy and artwork using WordPress, Adobe Illustrator, InDesign and Adobe Photoshop. Experience developing, conducting and analyzing market research information. Ability to read, write and speak English. Must possess skill in dealing with customers and public. Education Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify. Additional Information Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration. U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. or U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation. All Federal NAF employees are required by PL 104-134 to have salary payments made by electronic funds transfer/direct deposit. Probationary period may be required. Selection is subject to restrictions resulting from hiring preferences and priority consideration eligible. Additional selections may be made from this vacancy announcement for up to 60/90 days after the closing date. Multiple positions may be filled from this announcement. Payment of Permanent Change of Station (PCS) costs is not authorized based on a determination that a PCS move is not in the Government’s interest. LQA is not authorized. Post Allowance is authorized for Regular Full Time employment category. This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
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