Marketing Manager, Audience Development

Job title:

Marketing Manager, Audience Development

Company

CFA Institute

Job description

As the global association of investment professionals, CFA Institute sets the standard for professional excellence and credentials. We champion ethical behavior in investment markets and serve as the leading source of learning and research for the investment industry. We believe in fostering an environment where investors’ interests come first, markets function at their best, and economies grow. Spanning nearly 200,000 charterholders worldwide across 160 markets, CFA Institute has 10 offices and 160 local societies. Find us at or follow us on and .At CFA Institute, we care about our employees’ mental, physical, social, and financial well-being. That’s why we are committed to providing a comprehensive, competitive benefits package that offers flexibility to make choices that meet their needs:Health & Well-being benefits that are amongst the best in the industry with full comprehensive Medical, Dental, and Vision for employees and their family membersComprehensive Leave and Time Off plansA focus on Financial Well-being means that we stack our retirement benefits against the most competitive standards.Flexible work arrangementsWellness, Education, and Employee Assistance BenefitsJob Description Summary:Are you a dynamic marketing professional with a passion for creating engaging experiences, driving lead generation, and fostering strong audience connections? Do you have the skills to bring outsourced agency work in-house and transform marketing campaigns into powerful business results? If so, we want you on our team!As the Marketing Manager, Audience Development, you’ll be at the forefront of driving audience engagement and interaction through innovative marketing strategies. Working closely with our Senior Manager, you will lead the charge in crafting compelling events, campaigns, and partnerships that enhance brand visibility and fuel sales growth. This role is integral to the company’s success in bringing key agency work in-house, while collaborating across multiple teams to execute impactful audience engagement.Job Description:Key Responsibilities:Partner with the Senior Manager to develop and execute strategic marketing campaigns that target key audiences and align with business objectives.Leverage cutting-edge technology and creative approaches to elevate brand experiences, boost audience engagement, and drive event registrations.Design and implement multi-channel promotional strategies for events, webinars, podcasts, and roundtables, utilizing in-house channels such as social media, email, newsletters, and content marketing. Leverage real-time data collection and analysis to optimize campaign performance and ensure maximum engagement.Provide pre- and post-event reporting on ROI metrics such as leads generated, pipeline build, and revenue influenced.Collaborate with cross-functional teams to highlight product placement, research, and thought leadership in marketing campaigns.Proactively identify challenges and opportunities, working closely with senior leadership to ensure timely resolutions and continuous improvement.Craft and finalize compelling campaign communication materials in coordination with relevant business units.Manage the production and distribution of promotional content in line with timelines and goals.What We’re Looking For:Strong experience in marketing campaign management, with a strong focus on events.A proven track record of creating and executing marketing and content strategies for both virtual and in-person events.Excellent interpersonal skills, with the ability to collaborate effectively across teams and manage stakeholders.Strong organizational and time-management skills, with the ability to juggle multiple priorities.Creative problem-solver who is proactive, detail-oriented, and thrives in a fast-paced environment.Proficient in MS Office (Word, PowerPoint, Excel, Outlook) and ideally Salesforce.Interest in or basic knowledge of the finance industry is a plus.Fluency in English is required; additional language skills are a bonus.This opportunity is open to internal and external candidates. CFA Institute is committed to the professional development of its employees; first / full consideration will be given to internal candidates.If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.To stay up to date on current news and events, follow CFA Institute’s page.We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.

Expected salary

Location

London

Job date

Fri, 11 Oct 2024 06:09:17 GMT

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