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Marketing Operations Manager
The Marketing Operations Manager drives superior customer value by facilitating the market’s annual planning processes, ensure coordination of the marketing plans for the market across the Clusters and Businesses; and are responsible for the execution of the marketing plans and BMC initiatives. The Marketing Manager is also responsible for driving the implementation and adherence to the marketing processes across the market together with the Head of Marketing Operations in Health Systems Marketing and for incorporating marketing related measurements.
You are responsible for
Collaborating with Marketing Operations Managers EU in planning marketing activities in UKI
Collaborating with local business specialists to understand customer needs and ensure representation in Europe and local plans
Provide input on local customers insights related to the selected campaigns
Defining requirements for localization of content across all platforms
Supporting the localization of marketing assets based on local needs, e.g., case-study and proof-points creation, and ensuring all relevant approvals obtained
Defining local ad-hoc content creation requirements, briefing with agency, and review of agency output
Assessing quality of content and timing provided by European team, ensuring customer needs are prioritized and addressed
Driving and reporting on performance of content created for local needs
Uploading and managing local content on Philips Asset Library
Managing local sales enablers, incl. availability on Seismic, localization and validation (e.g., local reference stories), and ensure training and delivery to local teams
Supporting digital activation brief development with local needs
Communicating local digital requirements / deviances needed to Digital CoE
Understanding the local media landscape: negotiating, purchasing, briefing and reporting on local zone-specific media and ensuring full integration into audience plan
Integration of local events into audience plan together with Events Manager
Budgeting, PO management and reporting
Management of zone association and society requirements and relationships. Collaboration with Marketing Operations Managers EU to ensure integration in ecosystems and measurement of impact
This role offers you the chance to be based at our vibrant office in Farnborough, Hampshire (3 days/week) . From performance bonus to family friendly policies, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the benefits on offer.
You are a part of the Marketing Health Systems Western Europe Market organisation. You will report to the Marketing Leader UK&I and also dotted line to the Marketing Operations & Planning Leader EU
You’re the right fit if
Experience in marketing with a track record of delivery
Strong project management skills and communication skills
Proven skills in planning and coordinating marketing activities at local level
Ability to interact with sales and business marketing organization
Team builder and able to influence peers and internal stakeholders regardless of reporting lines
Digital first, data driven mindset with strong experience in decision making
Comfortable and able to thrive with ambiguity while managing critical stakeholders
Strong operational and execution focus, driven by customer intimacy
Ideally experience and knowledge of the local Health Systems industry
Acts as a role-model for our Philips behaviors: Customers first; Patient Safety, Quality and integrity always; Team up to win; Take ownership to deliver fast; Eager to improve and inspire.
Problem Solving skills. Supports continuous improvement via using LEAN methodology.
Results oriented: take personal accountability to deliver results.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Equal opportunities
Philips are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Should you require any reasonable adjustments to enable your participation in the interview process, please advise us of this in your application.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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