Marketing Specialist / Specialiste – Marketing

Job title:

Marketing Specialist / Specialiste – Marketing

Company

EXFO

Job description

Key ResponsibilitiesUnder the supervision of the Regional Marketing Manager EMEAKnow your markets, your buyers, your competition, your sales cycleBe the Marketing Go-to person for all requests coming from the EMEA Sales teamsGet a goodunderstanding of EXFO’s products and solutions and adapt positioning and messaging regionally to differentiate EXFO in the marketReceive, qualify, filter and respond to all ad-hoc Marketing requests from the region, including direct Sales and partnersEquip and train the sales organization as well as distribution partners with content and tools that support the sales process across the buyer’s journeySupport regional events in coordination with Marketing Managers and Events teamWork hand-in-hand with digital marketing experts, events planners, corporate communication and public relations team, as well as EXFO’s internal marketing agency (writers, designers) to deliver creative regional campaigns and collateralsWork hand-in-hand with regional Marketing Manager to track the performance of your campaigns to optimize mix, content and tactics and ensure objectives are met or exceededShare insights and results with Marketing, Sales and Products to inform strategy and iterateREQUIREMENTSGood knowledge of the Marketing mixAble to handle marketing requests for support, collaterals creation, event management with autonomy and initiativeCreative capabilities for handling requests and leveraging AI-tools to boost efficiency and relevancyCOMPETENCIES REQUIREMENTSCan-do attitude and go-getter profile, team player, ability to suggest innovative and creative solutions and to implement themData literacy, analytical skills with the ability to think and execute both strategically and creativelyGood written & oral communication skillsAgile mindsetDemonstrated ability to collaborate in a matrixed environment and manage ambiguityAcademicEducation: Bachelor or Master Degree in MarketingWork experience: Minimum of 2 years in a B2B Marketing role, experience in Telco/IP/Tech industry a plusLinguistic Requirements: Fluent English. Another European language a plus.EXFO is an equal opportunity employerDiversity is an asset that has made EXFO strong since its inception because it enriches us. For more information about diversity and inclusion at EXFO, read our .For positions located in Quebec, the language requirement is French. However, in the context where the incumbent evolves in an international work environment and where the activities take place mainly outside Quebec, we favor bilingualism as a linguistic requirement.Do you have questions about this career opportunity or our hiring process? Contact us at or, if you are applying for a job located in Mexico, at .Thank you for your interest in EXFO!

Expected salary

Location

Southampton

Job date

Sun, 12 Jan 2025 01:58:18 GMT

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