Mackin Talent
Job title:
Paid Media Expert
Company
Mackin Talent
Job description
Our client in London is currently seeking a highly experienced and motivated
Paid Media Expert.This is a 12 month hybrid position (3 days in office, 2 days remote)Responsibilities:
We are hiring an experienced paid media expert to join client’s Global Media Team as part of the International Media Strategy team based in London. The team is responsible for media strategy, planning, and execution stewardship of client’s Corporate Marketing campaigns.
In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will build strong partnerships with partners, translate goals into integrated, data-driven programs, and drive flawless execution across multiple channels and partners.
We are looking for candidates who are data-driven professionals, push for insights and innovation, and can thrive in a fast-paced, dynamic, results-driven environment.Responsibilities:
– Develop measurable media plans that are grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes.
– Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization
– Partner with cross-functional partners across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work
– Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting
Qualifications Minimum Qualifications:
– 8+ years experience in media planning, within an agency or a client organization
– Experience working on multiple international markets (EMEA and/or LATAM)
– Experience building relationships with cross-functional groups and influencing outcomes across stakeholders and teams.
– Experience in measurement, analytics and mining insights to develop compelling recommendations and perspectives.
– Experience in planning and executing multi-channel media campaigns and working in data-driven environments
– Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
– Knowledge and understanding of the trends impacting media, measurement and analytics.Preferred Qualifications:
– Experience managing a media agency
– Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection
– Experience working in a fast-paced, ambiguous environment
– Experience working data science/ analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.Benefits:
- Healthcare contribution and inclusion in company pension scheme
- Work laptop and phone
- 25 days annual leave (pro-rata) plus paid bank holidays
- Expanding workforce with potential for career progression for top performers
- Working with a company that will make your CV stand out.
Expected salary
Location
London
Job date
Sun, 09 Mar 2025 06:21:04 GMT
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