Paid Media Manager

Job title:

Paid Media Manager

Company

So Energy

Job description

🌍 London, HybridPlease note we are not able to facilitate Visa or Relocation Sponsorship at present or in the future and therefore can only accept UK based applications from candidates who are able to commute to HQ in London, Chiswick 1-2 times per week⭐️ Our PerksValues-driven culture – we’re really proud of our culture.🙌 Drive your own experience

• Personalised Learning and Development Budget
• Hybrid working hours – Each team has their own Smart Working Charter that empowers you to do your work in the best way you can
• Technology – Your choice of Mac or Windows

✨ Empowering you to be your most authentic self

• 25 Holiday Days + your local bank holidays
• 1 Birthday day – it only happens once a year!
• 3 So Giving Days – spend these days giving back to your chosen cause
• Religious Celebrations Leave
• Mental Healthcare – Sessions with Unmind
• Enhanced Family Leave

So EnergyWho we areSo Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 350,000 customers and over 450 Energists (what we call our people). But we’re not done. We’re on the road to a net zero future, and thanks to our partnership with ESB, we’re well on the way. We’re customer-centric, tech-led, and passionate about sustainability.We want to do the best we can for our customers, each other, and our planet, so we’ve created a workplace that’s encouraging, supportive, and offers the opportunity for growth. As a company, we live by six core values that guide everything we do:

• Clear
• Honest
• Ambitious
• Inquisitive
• Caring
• Sustainable

The RolePaid Media Manager at SO ENERGYThe Paid Media Manager will develop and implement advertising campaigns to drive awareness, consideration and new customer acquisition.The role will involve working with our media and creative agencies to oversee effective campaigns that deliver against long-term and short-term objectives. This will require an understanding of consumer behaviour, multichannel campaign planning, media and creative best practice and advertising measurement and effectiveness.Reporting into Lou Cannon, Marketing Manager.Who will you be working with?This role will work closely with media and creative agencies as well as key advertising platforms and publishers. In addition, it requires close collaboration with colleagues across our Marketing, Finance, Data, Product and Trading teams.What you’ll be getting up to:

• Develop So Energy’s advertising strategy to deliver an uplift in brand awareness, consideration, leads and sales.
• Oversee the planning and execution of advertising campaigns, ensuring clear goals and measurable outcomes.
• Use consumer and market insight to identify target audiences and the messaging, creative and channel mix to motivate them.
• Work with creative agencies to develop distinctive advertising that elevates the brand and stands out from the competition.
• Work with media agencies to diversify our media mix and ensure an effective blend of digital and traditional channels.
• Recommend campaign and channel budgets to deliver our goals, taking responsibility for effective budget allocation.
• Establish a measurement framework and insightful and actionable performance reporting.
• Develop a testing strategy to build a culture of experimentation and continuous improvement.
• Collaborate with colleagues to ensure seamless integrated campaigns across earned, owned and paid media.
• Proactively update business leaders on campaign goals, timelines, results and learnings.
• Support So Energy’s wider brand, acquisition and retention efforts as required.

What are we looking for?

• Paid media specialist with proven experience of managing multichannel advertising campaigns with agencies.
• Experience of increasing brand awareness through effective creative campaigns, using data to demonstrate impact.
• Experience of driving sales and revenue growth and consistently delivering against commercial targets.
• Energy sector experience is ideal, but not essential.
• Hands-on experience managing digital advertising platforms including paid search and paid social is a bonus
• London, Hybrid.
• Office based approx. 2 days a week
• Potential to make a big impact on our approach to advertising, supporting our brand and commercial growth.

Research shows that some people are less likely to apply for a role Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt.So, if this role excites you, don’t let our role description hold you back, get applying!Want to tailor your application?Hiring Process * Talent Interview – A member of the Talent Team

• First Stage – Culture Interview: Sales Manager & Internal Communications & Engagement Manager
• Final Stage – Technical Interview & Presentation: Marketing Director & Marketing Manager

Support – If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed.Our ValuesWe look for people who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.Clear – The energy industry can be pretty complex so we strive to provide clear communication to our customers and colleaguesHonest – Transparency is key, Whether that’s providing clear bills to our customers or trusting our staff to do the right thing.Ambitious – All of us are ambitious about the future of So Energy and what we can contribute to it.Inquisitive – We are also questioning the Status Quo to see if there is a better way to do things for our customersCaring – We care about the work we are doing, our customers and our colleagues
Sustainable – As a renewable energy company we are providing sustainable products but we also care about sustainable careers. That’s why learning and continuous development is so important to us.Diversity, Equity, Inclusion & BelongingAt So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at So Energy. We strive to embed it not just into our values but throughout our entire culture.

Expected salary

Location

London

Job date

Mon, 11 Nov 2024 02:07:10 GMT

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