Partner Marketing Manager

Job title:

Partner Marketing Manager

Company

Lottie

Job description

🚀 Mission: Lottie’s mission is to elevate later life for everybody👵 Meet Lottie: Please see our careers page for more info about Lottie👫 Team: Marketing🏷️ Title: Partner Marketing Manager💷 Salary: £45,000 – 55,000🎁 Benefits: 26 days holiday and a range of other benefits. See📈 Equity: We have a generous EMI share scheme that all team members will participate in💻 Office Policy: Hybrid Remote – 2 core days per week in the office, at Lottie’s HQ🌍 Location: London Bridge, London🔢 Interview Process: 4 stages (incl. a task). Talent Screen > Hiring Manager Interview > Assessment Interview > Final interview with our Founders. Target time – 2 weeks🤩 Candidate Experience: Please note with the volume of applicants there may be a delay in response time. The majority of feedback will be given via email and we try our very best to give specific and constructive feedback where possibleA quick intro to LottieLottie is a HealthTech start-up based in London, founded by brother duo, Chris and Will Donnelly. Our mission is to elevate later life for everybody and build the later living sector of the future. To date, Lottie has raised over £25m from leading venture capital funds including (backers of Facebook, Spotify and Slack) and General Catalyst (backers of Airbnb, Deliveroo, Stripe),as well as disruptive tech founders such as Tom Blomfield (Founder & CEO of Monzo Bank).Lottie launched in August 2021 and today offers three core products, including:

• Lottie’s Marketplace (B2B2C) – A free service that helps families and retirees find the UK’s best care homes and retirement living properties.
• Found by Lottie (B2B) – CRM software mapped to the care and retirement living industries unique customer journey.
• Seniorcare by Lottie (B2B) – Employee benefits platform, helping corporates deliver outstanding eldercare support to their employees.

Since launch, Lottie has gone on to support millions of families navigate the stressful later living system, while helping tens of thousands begin their next chapter in later life care.The opportunityAs the Partner Marketing Manager, you will be instrumental in driving our company’s growth by developing and executing strategic marketing initiatives. Your mission is to enhance our brand presence and effectively reach care providers and organisations, supporting our business objectives and contributing to the success of our marketplace and CRM products.You will work closely with the commercial and product teams to ensure a seamless lead handoff and to optimise the lead-to-demo conversion process. Your role will encompass a variety of marketing activities, including digital marketing, content creation, event planning, and partnership development.What you will be doing

• Lead Generation: Develop and implement strategies to generate qualified leads for our B2B products, focusing on care providers and organisations needing our CRM solutions.
• Campaign Management: Plan, execute, and optimise multi-channel lifecycle campaigns aimed at B2B audiences, working closely with our CRM and Growth teams, monitoring and optimising campaign performance to achieve target KPIs. Develop project briefs and drive execution to support these campaigns
• Reporting: Manage tools to track lead generation efforts, monitor campaign performance, and manage lead nurturing workflows.
• Content Marketing: Create and oversee the production of B2B content, to attract and nurture leads. Collaborate with the SEO team to optimise B2B content for search engines.
• Event Planning: Organise and manage B2B events, such as webinars, industry conferences, and networking events, to generate leads and build relationships.
• Partnerships: Identify and develop strategic partnerships to enhance lead generation efforts and expand our market reach.
• Data: Combine both industry and Lottie data to target different cohorts of operators effectively – help Lottie become the go-to place for sector insights.
• Communication: By quickly understanding the complex nature of the care sector, you will execute campaigns via of a tone that resonates with both our existing client base and prospects

Why this might be exciting

• You will develop and own the strategic lifecycle roadmap to onboard, engage and retain Lottie partners
• A high degree of autonomy in setting strategy for the Lottie B2B Marketing that support business goals
• An excellent team of Marketers to work with
• A company with ambitions to be number one in our industry
• The opportunity to have a huge impact on Lottie’s mission by improving our marketplace offering to our care seeker customers

Who we’re looking for

• A marketeer with a proven track record within supply and demand marketplaces
• A strategic thinker with a knack for storytelling and translating brand values into impactful campaigns.
• An excellent communicator with the ability to collaborate effectively across teams.
• A data-driven marketer who can measure and analyse campaign performance.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

Expected salary

£55000 per year

Location

London

Job date

Fri, 19 Jul 2024 22:41:48 GMT

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