PCS Marketing Specialist – EAGM

Job Description Summary

The GE Healthcare Patient Care Solution’s Marketing team is looking for an enthusiastic Marketing Specialist to support in the overall marketing efforts for the EAGM region. This individual will play a key role in developing and executing the marketing plan to reach targets of market sizing, brand awareness, sales enablement and ultimately sales acceleration. The marketing specialist will support in both internal and external initiatives and should be well-versed in specialized marketing concepts, principles and tactics. The hired individual will ultimately support our commercial team with marketing programs that will accelerate sales generation.

Job Description

Responsibilities:

The responsibilities of the Marketing Specialist are:

• Conduct Market research to improve visibility, understand consumer trends and support with Market Size and Market share on a modality/country level.

• Contribute to the development of ideas for creative marketing campaigns across the Patient Care solutions portfolio

• Support in internal and external marketing activities, demonstrating expertise in (content creation and optimization, event planning, communications, etc…)

• Liaise with Event organizers and external GE Healthcare Approved vendors

• Plan and execute initiatives for customer outreach alongside our internal MarComm team (social media, Marketo, web-browser adds, email, TV, etc…)

• Assist in analyzing market data (market size, market share, visibility, campaign results, conversion rate, coverage, traffic, etc…)

• Assist with internal and external communications both upstream and downstream

• Undertake additional marketing tasks as assigned

Requirements:

The applicant should meet the following requirements:

• BSc/BA in marketing, communications or equivalent

• 3+ years of proven experience as a marketing specialist or similar role in the Medical Equipment field, an asset.

• Great communication skills both verbal and in writing in English (must) and Arabic (ideal)

• Understanding of marketing tools, both traditional and digital; as well as, market research methods, a must

• Solid computer skills a must. Thorough understanding of MS Office (ex: Excel & Powerpoint) , marketing softwares (ex: Adobe Creative) and applications (smartsheet, web analytics, Google Adwords etc…)

• Well organized, detailed oriented and team player

• Understanding of the Patient Care Solutions portfolio, nice to have

Additional Information

Relocation Assistance Provided: No