Performance Marketing Manager

Job title:

Performance Marketing Manager

Company

Lottie

Job description

🚀 Mission: Lottie’s mission is to elevate later life for everybody👵 Meet Lottie: Please see our careers page for more info about Lottie👫 Team: Marketing🏷️ Title: Performance Marketing Manager🎁 Benefits: 26 days holiday and a range of other benefits. See📈 Equity: We have a generous EMI share scheme that all team members will participate in💻 Office Policy: Hybrid Remote – 2 core days per week in the office, at Lottie’s HQ🌍 Location: London Bridge, London🔢 Interview Process: 4 stages (incl. a task). Talent Screen > Hiring Manager Interview > Assessment Interview > Final interview with our Founders. Target time – 2 weeks🤩 Candidate Experience: Please note with the volume of applicants there may be a delay in response time. The majority of feedback will be given via email and we try our very best to give specific and constructive feedback where possibleA quick intro to LottieLottie is a HealthTech start-up based in London, founded by brother duo, Chris and Will Donnelly. Our mission is to elevate later life for everybody and build the later living sector of the future. To date, Lottie has raised over £25m from leading venture capital funds including (backers of Facebook, Spotify and Slack) and General Catalyst (backers of Airbnb, Deliveroo, Stripe),as well as disruptive tech founders such as Tom Blomfield (Founder & CEO of Monzo Bank).Lottie launched in August 2021 and today offers three core products, including:

• Lottie’s Marketplace (B2B2C) – A free service that helps families and retirees find the UK’s best care homes and retirement living properties.
• Found by Lottie (B2B) – CRM software mapped to the care and retirement living industries unique customer journey.
• Seniorcare by Lottie (B2B) – Employee benefits platform, helping corporates deliver outstanding eldercare support to their employees.

Since launch, Lottie has gone on to support millions of families navigate the stressful later living system, while helping tens of thousands begin their next chapter in later life care.The opportunityAs the Performance Marketing Manager, you will be instrumental in driving our company’s growth by owning one of the key acquisition drivers. Your mission is to scale Lottie revenues by efficiently reaching care-seekers online. You will work closely with the product and marketing teams to optimise the conversion process.What you’ll be doing

• Search Campaign Strategy & Management:

• Develop, execute, and manage performance marketing campaigns with a primary focus on Google Search.
• Continuously monitor, analyse, and optimise search campaigns to meet ROAS targets.
• Streamline existing processes within the team, striving to automate tasks where possible.
• Data Analysis & Reporting:

• Track and report on search campaign performance, identifying trends and actionable insights.
• Work with our data analytics team to improve bidding methodology & ensure we have best-in-class measurement in place.
• Budget Management:

• Manage the search marketing budget, ensuring spend is allocated effectively across campaigns.
• Forecast and manage monthly, quarterly, and annual budgets, aligning spend with overall marketing objectives.
• Growth & Experimentation :

• Build and own a CRO roadmap for landing page optimisation
• Conduct A/B testing on ad copy, keywords, and landing pages to improve campaign performance.

Who we’re looking for

• Experience: 3-5+ years of experience in performance marketing, with a specific focus on SEM. Proven experience in managing and optimising search accounts is essential.
• Technical Skills:

• Deep expertise in Google Search, including account setup, keyword management, and advanced bidding strategies.
• Proficient in Google Analytics, Google Tag Manager, and other relevant tools.
• Analytical Skills: Strong analytical and quantitative skills, with the ability to interpret complex data and make data-driven decisions to optimize search campaigns.
• Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

Expected salary

£45000 – 65000 per year

Location

London

Job date

Fri, 13 Sep 2024 22:18:03 GMT

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