Performance Marketing Manager – JustGiving

Job title:

Performance Marketing Manager – JustGiving

Company

Blackbaud

Job description

About the roleWe’re looking for a highly skilled and data-driven Performance Marketing Manager to manage in tandem with our digital agency our paid media activity, including Paid Search, Paid Social Media and Retargeting activity.This role is critical in driving online visibility, generating quality traffic, and improving conversion rates across all digital platforms. You will manage a budget of c.£2m, finding the most efficient and effective ways to reach new audiences, and grow the number of people fundraising for good causes on JustGiving.What you’ll be doing

• Strategy: Own our multi-channel paid media strategy, including paid search, paid social and retargeting activity. Develop, coordinate and manage our ‘through the funnel’ paid media activity (together with our agency) to drive awareness and consideration of JustGiving, and grow conversions
• Agency management: Lead and manage our digital media agency
• Campaign and channel optimisation: Oversee bidding, budgeting, and other optimisations to drive results across paid platforms.
• CRO: Perform A/B testing on ad creatives, landing pages, and bid strategies to optimise ad performance.
• Reporting: Regularly report on performance metrics and use data-driven recommendations to enhance strategy. Develop in collaboration with the agency custom dashboards and reports to visualise campaign performance and business impact.
• Strategic Insight & Performance Analysis: Provide expert insights and suggestions to boost campaign effectiveness and optimise spend.
• Budget management: Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation, KPI performance and revenue targets. Collaborate with the agency on managing the campaign budget.
• Advanced Retargeting: Create and manage lookalike audiences to reach high-potential segments.
• Martech: Undertake data and technological improvements that improve overall paid performance. Work with our product + engineering team to manage tracking tags across all Paid Media platforms (Google Tag Manager, Facebook Pixel, etc.).

What we’re looking for

• 5+ years’ experience within a performance marketing role
• Track record of paid spend optimisation across different categories and channels with large budgets
• Hands-on experience working with agencies and getting the most out of them
• Strong knowledge and demonstrable hands-on experience with the following: Google Package, META, TikTok, LinkedIn, YouTube and VOD
• Experience managing paid digital strategy and operations as part of a wider marketing strategy
• Highly proficient using analytics tools, such as Heap or Google Analytics, with a strong understanding of Google Tag Manager and SA360
• Strong background in a B2C business or charity

#LI-REMOTEStay up to date on everything Blackbaud, follow us on , , , andBlackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email .

Expected salary

Location

United Kingdom

Job date

Fri, 28 Feb 2025 04:13:02 GMT

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