Product Marketing Manager

Overview

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.

Sumsub has over 2500 clients across the fintech, crypto, transportation, trading and gaming industries including Duolingo, Bitpanda, Wirex, Avis, Exness, Flippa, italki, Bybit, LBANK, Gett, Kaizen Gaming, and TransferGo.

This is a unique opportunity to join a fast-growing team and leave your mark as the team scales up. We are looking for a Product Marketing Manager for Crypto industry offering and Crypto Travel Rule solution to refine and drive the marketing strategy worldwide to accelerate customer usage. You will bridge the company’s product development efforts and its go-to-market success.

What You Will Be Doing:

• Performing client research to understand key consumer segments and define opportunities.
• Defining go-to-market strategies for existing offerings and new product launches and streamlining the announcement process.
• Developing product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market.
• Planning, creating concepts, executing, and analyzing the effectiveness of omnichannel marketing campaigns.
• Creating content strategy and working on marketing materials: presentations, landing pages, guides, ebooks, and creatives with the Creative team.
• Developing and implementing campaigns that drive feature adoption, increasing product knowledge across our customers with the Performance team.
• Establishing KPIs for all programs, building results forecasts, and tracking performance to ensure projects deliver expected business outcomes.
• Become a conduit between Product and the GTM teams (Sales, Customer Success, Marketing), ensuring departments are aligned and working towards the same goals.

About You:

• 5+ years of marketing/product marketing experience in SaaS/B2B companies
• Master’s degree in business, marketing or management, or equivalent working experience
• Advanced written and spoken English
• Experience in launching new products, developing positioning, pricing, sales channels, and promotion strategies
• Experience in market research and customer segmentation
• Experience in managing complex, omnichannel, integrated marketing campaigns.
• Experience executing account-based marketing campaigns is an advantage
• Strong analytical skills with the ability to make data-driven decisions.
• Excellent team communication skills, ability to build the right connections and inspire the sales team and other stakeholders.
• Ability to work independently and solve tasks in a short time and under the pressure of a highly competitive market.
• Proactivity and responsibility.

What We Offer:

• Competitive salary and bonus programs.
• Fully remote and flexible working schedule, with access to a coworking space (in some locations).
• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
• 1 extra day off to celebrate your birthday.
• 7 additional days to enjoy the Christmas & New Year holidays.
• 7 days of sick leave (without the need for documentation).
• Regular, fully covered team offsites to connect and collaborate.
• Learning opportunities and support to attend industry events with the team.

The hiring stages: TA screening -> Interview with Product Marketing Lead -> Assignment -> Interview with Key Stakeholders & CMO.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.

Tagged as: 5+ Years