Product Marketing Manager – Hôpital & EHPAD (x/f/m)

Job title:

Product Marketing Manager – Hôpital & EHPAD (x/f/m)

Company

Doctolib

Job description

What you’ll doDoctolib is looking for a Product Marketing Manager dedicated to Hospitals & EHPAD within the Growth & Strategy team in France. You will be in charge of the success of the Hospital & EHPADs market by defining the strategies to maximize growth, retention, satisfaction, usage and follow their implementation. You will be the voice of our 1k healthcare facilities & 50m patient users. You will work with various teams at Doctolib on a day-to-day basis: Product, Sales, Ops, Data, Partnerships, Marketing, Public Affair, etc. including Top Management.Your responsibilities include but are not limited to:As cluster lead, you’ll be accountable for the satisfaction and growth of the Hospital & EHPAD market, acting as a CEO of the clusters:

• Build an in-depth understanding of 1) your market including size, competition, trends and 2) your customers including persona (decision maker, end-user), needs, pain points and behaviours
• Bring strong convictions on what products are needed to create value and usage and support Product Manager in product discovery, prioritization and delivery
• Define the most relevant product positioning for your cluster, craft powerful value propositions, define list price policy & pricing and design key sales enablers (demo)
• Monitor product usage and satisfaction metrics (# online booking, # patient messaging power users, NPS, SES, etc.) and define and execute strategies to improve adoption & engagement
• Monitor business and performance metrics (# clients,% penetration, net & gross MRR, growth profitability, etc.) and define and execute strategies to improve acquisition/upsell & reduce churn

Example of key challenges on your clusters :

• Boost patient awareness and well-guide the patient to choose a Medico-social facility
• Define the best go-to-market strategy to reach independent & smaller Medico-social groups
• Improve value perception among Hospital decision-makers and non end-users of our solution (DG, DSI, Medical staff)
• Boost the upsell & usage of existing care coordination solutions (Siilo, referral) and prepare the launch of new ones (telexpertise)
• Boost the upsell & usage of existing digital secretary solutions (planification, check-in, patient messaging, CRM) and prepare the launch of new ones (Phone Assistant)

Who you areAre you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don’t meet every requirement, you might be exactly the right future Doctoliber for this or other positions!You could be our next team mate if you:

• You must have significant previous experienceh in healthcare and know Hospital and/or medico-social environment (MCO, SMR, EHPAD, MAS, FAM, SAD, etc.)
• You have 6-8 years of experience
• You are fluent in English & French
• You are experienced in new product launches, product marketing management or go-to-market strategy
• You are passionate about both our products and our users

Now, it would be fantastic if:

• You have a strong business acumen and embody the “start small, think big”
• You can bring together multiple functions to get things done in a fast-moving environment
• You have strong storytelling & copywriting skills

What we offer

• Health Insurance
• Quarterly bonus
• Up to 14 days of RTT
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation
• Relocation support for international mobilities

The interview process

• 45′ interview with Talent Acquisition
• 60′ interview with the hiring manager (Clémence Marteau)
• 60′ case study with the manager & head of PMM paramedics & salaried (Sarah Caboche)
• Validation with VP Growth & Strategy (Julie Touyarot)
• 2 reference checks

Job details

• Permanent position
• Full time
• Workplace: levallois
• Start date: ASAP
• Remuneration: fix + bonus on objectives (according to your profile)

At Doctolib, we believe in improving access to healthcare for everyone – regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don’t just accept diversity at Doctolib, we respect and celebrate it!The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know, regardless of your and their gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there’s any way we can make the interview process smoother for you!

Expected salary

Location

Paris

Job date

Fri, 07 Mar 2025 02:20:42 GMT

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